The assessment services market size is expected to see rapid growth in the next few years. It will grow to $29.54 billion in 2030 at a compound annual growth rate (CAGR) of 12.2%. The growth in the forecast period can be attributed to increasing adoption of remote assessment solutions, rising demand for continuous performance evaluation, expansion of ai-driven assessment analytics, growing focus on workforce upskilling, increasing integration of assessments with hr systems. Major trends in the forecast period include increasing use of online assessment platforms, rising adoption of ai-based skill evaluation tools, growing demand for behavioral and psychometric assessments, expansion of customized assessment solutions, enhanced focus on data-driven decision support.
The increasing prevalence of digital learning is expected to propel the growth of the assessment services market going forward. Digital learning refers to the integration of digital educational tools and resources, including various forms of online learning and virtual instruction. Its rising prevalence can be attributed to factors such as widespread access to high-speed internet, advancements in educational technology, convenience and flexibility, growing demand for remote learning options, and the scalability of digital resources. Assessment services support digital learning by providing personalized feedback, tracking progress, enhancing engagement, and evaluating the effectiveness of digital tools, which helps tailor content, refine strategies, and support adaptive learning. For instance, in May 2024, according to the National Center for Education Statistics, a US-based government agency, 87% of public schools reported offering tutoring during the 2023-24 school year, with 47% providing two or more types. Specifically, 46% offered high-dosage tutoring, 66% standard tutoring, 24% self-paced tutoring, and 13% on-demand online tutoring. Therefore, the increasing prevalence of digital education is driving the growth of the assessment services market.
Leading companies in the assessment services market are focused on developing innovative solutions, such as safety assessment services, to enhance the accuracy, efficiency, and effectiveness of evaluation processes. Safety assessment services are designed to identify, evaluate, and mitigate risks to ensure the safety and compliance of various environments, systems, and processes. For instance, in April 2023, Dekra SE, a Germany-based non-listed expert organization, partnered with LatticeFlow AG, a Switzerland-based software company, to launch AI safety assessment services. These services include comprehensive risk assessment tools to identify potential vulnerabilities and biases in AI algorithms, real-time monitoring to track AI behavior and decision-making processes, and explainability frameworks providing clear insights into AI model predictions. They also offer customized evaluation protocols tailored to industry needs, ensuring AI solutions meet strict safety and regulatory requirements.
In September 2023, Educational Testing Service (ETS), a US-based non-profit organization, acquired Wheebox for an undisclosed amount. This acquisition allows ETS to broaden its portfolio of assessment solutions, enhance talent evaluation and psychometric testing capabilities, and leverage Wheebox's expertise to deliver innovative assessment services for educational and professional settings. Wheebox is an India-based company providing solutions for evaluating and developing skills in individuals and organizations.
Major companies operating in the assessment services market are International Business Machines Corporation, Deloitte Touche Tohmatsu Limited, PricewaterhouseCoopers International Limited, Tata Consultancy Services Limited, Cognizant Technology Solutions Corporation, Aon plc, Mercer LLC, Pearson plc, Korn Ferry, TeamLease Services Limited, SHL Group Limited, NSEIT Limited, Prometric LLC, PSI Services LLC, Hogan Assessment Systems Inc., Mercer Mettl, Beisen Talent Management Co. Ltd., MeritTrac Services Pvt. Ltd., Saville Assessment, Cubiks Group Ltd., Wonderlic Inc., Yardstick Assessment Strategies Inc., Chandler Macleod Group Limited, AssessmentDay Ltd., Assessment Systems Corporation, Corporate Executive Board, Development Dimensions International Inc.
North America was the largest region in the assessment services market in 2025. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the assessment services market report are Asia-Pacific, South East Asia, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the assessment services market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Taiwan, Russia, South Korea, UK, USA, Canada, Italy, Spain.
The assessment services market includes revenues earned by entities by providing services such as performance assessment, risk assessment, compliance assessment, and human resources assessment. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.
The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).
The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.
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Table of Contents
Executive Summary
Assessment Services Market Global Report 2026 provides strategists, marketers and senior management with the critical information they need to assess the market.This report focuses assessment services market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.
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Description
Where is the largest and fastest growing market for assessment services? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward, including technological disruption, regulatory shifts, and changing consumer preferences? The assessment services market global report answers all these questions and many more.The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, total addressable market (TAM), market attractiveness score (MAS), competitive landscape, market shares, company scoring matrix, trends and strategies for this market. It traces the market’s historic and forecast market growth by geography.
- The market characteristics section of the report defines and explains the market. This section also examines key products and services offered in the market, evaluates brand-level differentiation, compares product features, and highlights major innovation and product development trends.
- The supply chain analysis section provides an overview of the entire value chain, including key raw materials, resources, and supplier analysis. It also provides a list competitor at each level of the supply chain.
- The updated trends and strategies section analyses the shape of the market as it evolves and highlights emerging technology trends such as digital transformation, automation, sustainability initiatives, and AI-driven innovation. It suggests how companies can leverage these advancements to strengthen their market position and achieve competitive differentiation.
- The regulatory and investment landscape section provides an overview of the key regulatory frameworks, regularity bodies, associations, and government policies influencing the market. It also examines major investment flows, incentives, and funding trends shaping industry growth and innovation.
- The market size section gives the market size ($b) covering both the historic growth of the market, and forecasting its development.
- The forecasts are made after considering the major factors currently impacting the market. These include the technological advancements such as AI and automation, Russia-Ukraine war, trade tariffs (government-imposed import/export duties), elevated inflation and interest rates.
- The total addressable market (TAM) analysis section defines and estimates the market potential compares it with the current market size, and provides strategic insights and growth opportunities based on this evaluation.
- The market attractiveness scoring section evaluates the market based on a quantitative scoring framework that considers growth potential, competitive dynamics, strategic fit, and risk profile. It also provides interpretive insights and strategic implications for decision-makers.
- Market segmentations break down the market into sub markets.
- The regional and country breakdowns section gives an analysis of the market in each geography and the size of the market by geography and compares their historic and forecast growth.
- Expanded geographical coverage includes Taiwan and Southeast Asia, reflecting recent supply chain realignments and manufacturing shifts in the region. This section analyzes how these markets are becoming increasingly important hubs in the global value chain.
- The competitive landscape chapter gives a description of the competitive nature of the market, market shares, and a description of the leading companies. Key financial deals which have shaped the market in recent years are identified.
- The company scoring matrix section evaluates and ranks leading companies based on a multi-parameter framework that includes market share or revenues, product innovation, and brand recognition.
Report Scope
Markets Covered:
1) By Assessment Type: Aptitude Tests; Personality Tests; Skill Tests; Behavioral Assessments; Psychometric Assessments; Career Assessments; Leadership Assessments; Other Assessment Types2) By Organization Size: Small and Medium Sized Enterprises (SMEs); Large Enterprises
3) By Delivery Mode: Online Assessment Platforms; in Person Assessments; Blended
4) By Industry Vertical: Information Technology (IT); Healthcare and Life Sciences; Banking, Financial Services and Insurance (BFSI); Manufacturing; Retail; Education; Government and Public Sector; Other Industry Verticals
Subsegments:
1) By Aptitude Tests: General Aptitude Tests; Specific Aptitude Tests2) By Personality Tests: Myers-Briggs Type Indicator (MBTI); Big Five Personality Traits; HEXACO Personality Inventory
3) By Skill Tests: Technical Skill Assessments; Soft Skill Assessments; Language Proficiency Tests
4) By Behavioral Assessments: Situational Judgment Tests; Behavioral Interview Assessments; 360-Degree Feedback Assessments
5) By Psychometric Assessments: Cognitive Ability Tests; Emotional Intelligence Tests; Standardized Psychometric Tests
6) By Career Assessments: Career Interest Inventories; Career Path Assessments; Job Fit Assessments
7) By Leadership Assessments: Leadership Style Assessments; Emotional Intelligence in Leadership; Leadership Potential Assessments
8) By Other Assessment Types: Group Assessments; Online Assessments; Customized Assessment Solutions
Companies Mentioned: International Business Machines Corporation; Deloitte Touche Tohmatsu Limited; PricewaterhouseCoopers International Limited; Tata Consultancy Services Limited; Cognizant Technology Solutions Corporation; Aon PLC; Mercer LLC; Pearson PLC; Korn Ferry; TeamLease Services Limited; SHL Group Limited; NSEIT Limited; Prometric LLC; PSI Services LLC; Hogan Assessment Systems Inc.; Mercer Mettl; Beisen Talent Management Co. Ltd.; MeritTrac Services Pvt. Ltd.; Saville Assessment; Cubiks Group Ltd.; Wonderlic Inc.; Yardstick Assessment Strategies Inc.; Chandler Macleod Group Limited; AssessmentDay Ltd.; Assessment Systems Corporation; Corporate Executive Board; Development Dimensions International Inc.
Countries: Australia; Brazil; China; France; Germany; India; Indonesia; Japan; Taiwan; Russia; South Korea; UK; USA; Canada; Italy; Spain.
Regions: Asia-Pacific; South East Asia; Western Europe; Eastern Europe; North America; South America; Middle East; Africa
Time Series: Five years historic and ten years forecast.
Data: Ratios of market size and growth to related markets, GDP proportions, expenditure per capita.
Data Segmentation: Country and regional historic and forecast data, market share of competitors, market segments.
Sourcing and Referencing: Data and analysis throughout the report is sourced using end notes.
Delivery Format: Word, PDF or Interactive Report + Excel Dashboard
Added Benefits:
- Bi-Annual Data Update
- Customisation
- Expert Consultant Support
Companies Mentioned
The companies featured in this Assessment Services market report include:- International Business Machines Corporation
- Deloitte Touche Tohmatsu Limited
- PricewaterhouseCoopers International Limited
- Tata Consultancy Services Limited
- Cognizant Technology Solutions Corporation
- Aon plc
- Mercer LLC
- Pearson plc
- Korn Ferry
- TeamLease Services Limited
- SHL Group Limited
- NSEIT Limited
- Prometric LLC
- PSI Services LLC
- Hogan Assessment Systems Inc.
- Mercer Mettl
- Beisen Talent Management Co. Ltd.
- MeritTrac Services Pvt. Ltd.
- Saville Assessment
- Cubiks Group Ltd.
- Wonderlic Inc.
- Yardstick Assessment Strategies Inc.
- Chandler Macleod Group Limited
- AssessmentDay Ltd.
- Assessment Systems Corporation
- Corporate Executive Board
- Development Dimensions International Inc.
Table Information
| Report Attribute | Details |
|---|---|
| No. of Pages | 250 |
| Published | January 2026 |
| Forecast Period | 2026 - 2030 |
| Estimated Market Value ( USD | $ 18.63 Billion |
| Forecasted Market Value ( USD | $ 29.54 Billion |
| Compound Annual Growth Rate | 12.2% |
| Regions Covered | Global |
| No. of Companies Mentioned | 28 |


