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Pet Care in Sweden

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    Report

  • 49 Pages
  • April 2024
  • Region: Sweden
  • Euromonitor International
  • ID: 63737
In 2024, pet ownership of cats and dogs remains popular in Sweden, while other pet ownership is in decline. However, the rising number of pets purchased during COVID-19 has led to increased pet abandonment reports, consequently slowing pet food sales. The return to pre-pandemic lifestyle has partnered with rising inflation and political instability, impacting these pet ownership figures. In addition, price hikes have continued to challenge sales.

The Pet Care in Sweden report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2019-2023, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2028 illustrate how the market is set to change.

Product coverage: Pet Food, Pet Products.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Pet Care market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

EXECUTIVE SUMMARY
  • Pet care in 2024: The big picture
  • 2024 key trends
  • Competitive landscape
  • Retailing developments
  • What next for pet care?
MARKET INDICATORS
  • Table 1 Pet Populations 2019-2024
MARKET DATA
  • Table 2 Sales of Pet Food by Category: Volume 2019-2024
  • Table 3 Sales of Pet Care by Category: Value 2019-2024
  • Table 4 Sales of Pet Food by Category: % Volume Growth 2019-2024
  • Table 5 Sales of Pet Care by Category: % Value Growth 2019-2024
  • Table 6 NBO Company Shares of Pet Food: % Value 2019-2023
  • Table 7 LBN Brand Shares of Pet Food: % Value 2020-2023
  • Table 8 NBO Company Shares of Dog and Cat Food: % Value 2019-2023
  • Table 9 LBN Brand Shares of Dog and Cat Food: % Value 2020-2023
  • Table 10 Penetration of Private Label in Pet Care by Category: % Value 2019-2024
  • Table 11 Distribution of Pet Care by Format: % Value 2019-2024
  • Table 12 Distribution of Pet Care by Format and Category: % Value 2024
  • Table 13 Distribution of Dog and Cat Food by Format: % Value 2019-2024
  • Table 14 Distribution of Dog and Cat Food by Format and Category: % Value 2024
  • Table 15 Forecast Sales of Pet Food by Category: Volume 2024-2029
  • Table 16 Forecast Sales of Pet Care by Category: Value 2024-2029
  • Table 17 Forecast Sales of Pet Food by Category: % Volume Growth 2024-2029
  • Table 18 Forecast Sales of Pet Care by Category: % Value Growth 2024-2029
DISCLAIMER
SOURCES
  • Summary 1 Research Sources
DOG FOOD IN SWEDENKEY DATA FINDINGS
2024 DEVELOPMENTS
  • The rising humanisation trend drives sales of dog treats and mixers
  • Sustainability and local origin shapes product innovation in dog food
  • Raw dog food gains ground, as owners look at food choices with health benefits
PROSPECTS AND OPPORTUNITIES
  • The subscription model is set to grow, adding convenience to everyday life
  • Alternative options, including insect-based goods, is set to gain ground
  • Heightened budget consciousness shapes product choices in 2024
CATEGORY INDICATORS
  • Table 58 Dog Owning Households: % Analysis 2019-2024
  • Table 59 Dog Population 2019-2024
  • Table 60 Consumption of Dog Food by Prepared vs Non-prepared: % Analysis 2019-2024
CATEGORY DATA
  • Summary 3 Dog Food by Price Band 2024
  • Table 61 Sales of Dog Food by Category: Volume 2019-2024
  • Table 62 Sales of Dog Food by Category: Value 2019-2024
  • Table 63 Sales of Dog Food by Category: % Volume Growth 2019-2024
  • Table 64 Sales of Dog Food by Category: % Value Growth 2019-2024
  • Table 65 Sales of Dry Dog Food by Life-Cycle: % Value 2019-2024
  • Table 66 Sales of Wet Dog Food by Life-Cycle: % Value 2019-2024
  • Table 67 NBO Company Shares of Dog Food: % Value 2019-2023
  • Table 68 LBN Brand Shares of Dog Food: % Value 2020-2023
  • Table 69 LBN Brand Shares of Dog Treats and Mixers: % Value 2020-2023
  • Table 70 Distribution of Dog Food by Format: % Value 2019-2024
  • Table 71 Forecast Sales of Dog Food by Category: Volume 2024-2029
  • Table 72 Forecast Sales of Dog Food by Category: Value 2024-2029
  • Table 73 Forecast Sales of Dog Food by Category: % Volume Growth 2024-2029
  • Table 74 Forecast Sales of Dog Food by Category: % Value Growth 2024-2029
CAT FOOD IN SWEDENKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Retail volume growth slows as cat ownership stabilises in the country
  • The humanisation trend aids sales of cat treats, with owners seeking healthy options
  • Owners increasingly reach for local brands, having high levels of trust in domestic goods
PROSPECTS AND OPPORTUNITIES
  • Stable growth in cat food sales as owners increasingly focus on optimal nutrition
  • Sustainability shapes product innovation in cat food for the coming years
  • Raw cat food continues to expand, as owners choose diets that drive health and wellbeing
CATEGORY INDICATORS
  • Table 19 Cat Owning Households: % Analysis 2019-2024
  • Table 20 Cat Population 2019-2024
  • Table 21 Consumption of Cat Food by Prepared vs Non-prepared: % Analysis 2019-2024
CATEGORY DATA
  • Summary 2 Cat Food by Price Band 2024
  • Table 22 Sales of Cat Food by Category: Volume 2019-2024
  • Table 23 Sales of Cat Food by Category: Value 2019-2024
  • Table 24 Sales of Cat Food by Category: % Volume Growth 2019-2024
  • Table 25 Sales of Cat Food by Category: % Value Growth 2019-2024
  • Table 26 Sales of Dry Cat Food by Life-Cycle: % Value 2019-2024
  • Table 27 Sales of Wet Cat Food by Life-Cycle: % Value 2019-2024
  • Table 28 NBO Company Shares of Cat Food: % Value 2019-2023
  • Table 29 LBN Brand Shares of Cat Food: % Value 2020-2023
  • Table 30 LBN Brand Shares of Cat Treats and Mixers: % Value 2020-2023
  • Table 31 Distribution of Cat Food by Format: % Value 2019-2024
  • Table 32 Forecast Sales of Cat Food by Category: Volume 2024-2029
  • Table 33 Forecast Sales of Cat Food by Category: Value 2024-2029
  • Table 34 Forecast Sales of Cat Food by Category: % Volume Growth 2024-2029
  • Table 35 Forecast Sales of Cat Food by Category: % Value Growth 2024-2029
OTHER PET FOOD IN SWEDENKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Rising prices and a shift to premium goods drives retail value growth
  • Players focus on innovations that offer natural treats to small mammals
  • E-commerce rises as owners appreciate the wider range of options available
PROSPECTS AND OPPORTUNITIES
  • Opportunity for private label to grow as players focus on affordable quality
  • The humanisation trend is set to rise, shaping product innovation in other pet food
  • Sustainability remains a key point of development in other pet food
CATEGORY INDICATORS
  • Table 36 Other Pet Population 2019-2024
CATEGORY DATA
  • Table 37 Sales of Other Pet Food by Category: Volume 2019-2024
  • Table 38 Sales of Other Pet Food by Category: Value 2019-2024
  • Table 39 Sales of Other Pet Food by Category: % Volume Growth 2019-2024
  • Table 40 Sales of Other Pet Food by Category: % Value Growth 2019-2024
  • Table 41 LBN Brand Shares of Bird Food: % Value 2020-2023
  • Table 42 LBN Brand Shares of Fish Food: % Value 2020-2023
  • Table 43 LBN Brand Shares of Small Mammal/Reptile Food: % Value 2020-2023
  • Table 44 Distribution of Other Pet Food by Format: % Value 2019-2024
  • Table 45 Forecast Sales of Other Pet Food by Category: Volume 2024-2029
  • Table 46 Forecast Sales of Other Pet Food by Category: Value 2024-2029
  • Table 47 Forecast Sales of Other Pet Food by Category: % Volume Growth 2024-2029
  • Table 48 Forecast Sales of Other Pet Food by Category: % Value Growth 2024-2029
PET PRODUCTS IN SWEDENKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Other pet products and pet health care drive retail value growth
  • Owners look to spoil their pets, leading grocery stores to focus on impulse purchases
  • Private label holds a strong position in cat litter, offering an appealing price quality ratio
PROSPECTS AND OPPORTUNITIES
  • Pet owners invest in pet healthcare while the landscape focuses on innovation
  • Opportunity for private label to expand as consumers focus on cost savings
  • Sustainable pet products grow in popularity across the forecast period
CATEGORY DATA
  • Table 49 Sales of Pet Products by Category: Value 2019-2024
  • Table 50 Sales of Pet Products by Category: % Value Growth 2019-2024
  • Table 51 Sales of Pet Healthcare by Type: % Value 2019-2024
  • Table 52 Sales of Other Pet Products by Type: % Value 2019-2024
  • Table 53 NBO Company Shares of Pet Products: % Value 2019-2023
  • Table 54 LBN Brand Shares of Pet Products: % Value 2020-2023
  • Table 55 Distribution of Pet Products by Format: % Value 2019-2024
  • Table 56 Forecast Sales of Pet Products by Category: Value 2024-2029
  • Table 57 Forecast Sales of Pet Products by Category: % Value Growth 2024-2029