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Concentrates in Austria

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    Report

  • 29 Pages
  • January 2024
  • Region: Austria
  • Euromonitor International
  • ID: 63857
With consumers spending less time at home, and experiencing busier, more hectic everyday lives again, the use of concentrates became less frequent in 2023, leading to a decline in off-trade volume sales. However, results were positive for the on-trade, with cocktails, special coffee, or mixed drinks mostly consumed away from home, contributing to rapid sales growth for on-trade channels.

The Concentrates in Austria report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2019-2023), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution, packaging or pricing issues. Forecasts to 2028 illustrate how the market is set to change.

Product coverage: Liquid Concentrates, Powder Concentrates.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Concentrates market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2023 DEVELOPMENTS
  • On-trade records growth as cocktails and mixed drinks are consumed out of the home
  • Premium options with natural and organic ingredients boost retail value
  • Mautner Markhof retains its lead, focused on ongoing product innovation
PROSPECTS AND OPPORTUNITIES
  • Busier lifestyles lead some consumers to preference RTD products, limiting growth
  • Powder concentrates offer potential for growth as start-up players launch
  • New product launches to focus on flavour and natural ingredients
CATEGORY DATA
  • Concentrates Conversions
  • Summary 1 Concentrates Conversion Factors for Ready-to-Drink (RTD) Format
  • Table 1 Off-trade Sales of Concentrates (RTD) by Category: Volume 2018-2023
  • Table 2 Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2018-2023
  • Table 3 Off-trade Sales of Concentrates by Category: Value 2018-2023
  • Table 4 Off-trade Sales of Concentrates by Category: % Value Growth 2018-2023
  • Table 5 LBN Brand Shares of Off-trade Concentrates (RTD): % Volume 2020-2023
  • Table 6 NBO Company Shares of Off-trade Concentrates: % Value 2019-2023
  • Table 7 LBN Brand Shares of Off-trade Concentrates: % Value 2020-2023
  • Table 8 NBO Company Shares of Off-trade Liquid Concentrates (RTD): % Volume 2019-2023
  • Table 9 LBN Brand Shares of Off-trade Liquid Concentrates (RTD): % Volume 2020-2023
  • Table 10 NBO Company Shares of Off-trade Powder Concentrates (RTD): % Volume 2019-2023
  • Table 11 LBN Brand Shares of Off-trade Powder Concentrates (RTD): % Volume 2020-2023
  • Table 12 Forecast Off-trade Sales of Concentrates (RTD) by Category: Volume 2023-2028
  • Table 13 Forecast Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2023-2028
  • Table 14 Forecast Off-trade Sales of Concentrates by Category: Value 2023-2028
  • Table 15 Forecast Off-trade Sales of Concentrates by Category: % Value Growth 2023-2028
SOFT DRINKS IN AUSTRIA
EXECUTIVE SUMMARY
  • Soft drinks in 2023: The big picture
  • 2023 key trends
  • Competitive landscape
  • Retailing developments
  • Foodservice vs retail split
  • What next for soft drinks?
MARKET DATA
  • Table 16 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2018-2023
  • Table 17 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2018-2023
  • Table 18 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2018-2023
  • Table 19 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2018-2023
  • Table 20 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2023
  • Table 21 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2023
  • Table 22 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2023
  • Table 23 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2023
  • Table 24 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2018-2023
  • Table 25 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2018-2023
  • Table 26 Off-trade Sales of Soft Drinks by Category: Value 2018-2023
  • Table 27 Off-trade Sales of Soft Drinks by Category: % Value Growth 2018-2023
  • Table 28 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2019-2023
  • Table 29 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2020-2023
  • Table 30 NBO Company Shares of Off-trade Soft Drinks: % Value 2019-2023
  • Table 31 LBN Brand Shares of Off-trade Soft Drinks: % Value 2020-2023
  • Table 32 Penetration of Private Label in Off-trade Soft Drinks (RTD) by Category: % Volume 2018-2023
  • Table 33 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2018-2023
  • Table 34 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2018-2023
  • Table 35 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2023
  • Table 36 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2023-2028
  • Table 37 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2023-2028
  • Table 38 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2023-2028
  • Table 39 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2023-2028
  • Table 40 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2023-2028
  • Table 41 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2023-2028
  • Table 42 Forecast Off-trade Sales of Soft Drinks by Category: Value 2023-2028
  • Table 43 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2023-2028
  • Table 44 Forecast Sales of Soft Drinks by Total Fountain On-trade: Volume 2023-2028
  • Table 45 Forecast Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2023-2028
APPENDIX
  • Fountain sales in Austria
DISCLAIMER
SOURCES
  • Summary 2 Research Sources