Menswear in Japan

Men’s suits faced significant challenges in Japan during the pandemic. Although Japan did not implement a legally binding lockdown, citizens generally adhered to government requests to minimise outings, leading many companies to mandate remote working. As a result, the demand for suits for the office plummeted, with sales of men’s suits in Japan dropping by over a quarter in 2020 compared with the previous year.

The Menswear in Japan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2019-2023 and analysis by distribution format allowing you to identify the sectors driving growth. It identifies the leading companies, leading brands, and offers strategic analysis of key factors influencing the market. Forecasts to 2028 illustrate how the market is set to change.

Product coverage: Men's Nightwear, Men's Outerwear, Men's Swimwear, Men's Underwear.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Menswear market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.