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Emarketer - Market Research Reports

Our goal is to unlock digital opportunities for our clients with the world’s most trusted forecasts, analysis, and benchmarks. Spanning five core coverage areas and dozens of industries, our research on digital transformation is exhaustive.

GenAI and the Consumer Purchase Journey - Product Thumbnail Image

GenAI and the Consumer Purchase Journey

  • Report
  • March 2024
  • Global
US Holiday 2023 Recap and 2024 Preview: Mobile Now Accounts for More Than Half of the Season's Ecommerce Sales - Product Thumbnail Image

US Holiday 2023 Recap and 2024 Preview: Mobile Now Accounts for More Than Half of the Season's Ecommerce Sales

  • Report
  • March 2024
  • United States
US Time Spent With Media Forecast 2024: A Leap for OTT Streaming, Even as TV Shows Surprising Endurance - Product Thumbnail Image

US Time Spent With Media Forecast 2024: A Leap for OTT Streaming, Even as TV Shows Surprising Endurance

  • Report
  • March 2024
  • United States
US Ecommerce by Category 2024: A Slowdown in Growth Reshapes the Landscape - Product Thumbnail Image

US Ecommerce by Category 2024: A Slowdown in Growth Reshapes the Landscape

  • Report
  • March 2024
  • United States
AI in Banking Chatbots 2024: What’s Driving and Delaying GenAI Integration - and Consumer Adoption - in Canada, the US and UK - Product Thumbnail Image

AI in Banking Chatbots 2024: What’s Driving and Delaying GenAI Integration - and Consumer Adoption - in Canada, the US and UK

  • Report
  • January 2024
  • United States, United Kingdom, ... United States, United Kingdom, Canada
Programmatic Ad Spending Forecast H1 2024: Cookie Deprecation Has Begun. Now What? - Product Thumbnail Image

Programmatic Ad Spending Forecast H1 2024: Cookie Deprecation Has Begun. Now What?

  • Report
  • January 2024
  • Global
CES 2024: AI, Sustainability, and Inclusivity Saturate the Tech Universe - Product Thumbnail Image

CES 2024: AI, Sustainability, and Inclusivity Saturate the Tech Universe

  • Report
  • January 2024
  • Global
What's the Skinny on vMVPDs?: How Digital Pay TV Will Disrupt Cord-Cutting - Product Thumbnail Image

What's the Skinny on vMVPDs?: How Digital Pay TV Will Disrupt Cord-Cutting

  • Report
  • January 2024
  • Global
How Can B2B Content Marketers Successfully Integrate GenAI? 6 Opportunities to Overcome the Challenges - Product Thumbnail Image

How Can B2B Content Marketers Successfully Integrate GenAI? 6 Opportunities to Overcome the Challenges

  • Report
  • January 2024
  • Global
US Digital Shoppers and Buyers 2024 - Product Thumbnail Image

US Digital Shoppers and Buyers 2024

  • Report
  • January 2024
  • United States
U.S. Shoppable Media Explainer 2024: Will the Success of Social Commerce Spread to Other Channels? - Product Thumbnail Image

U.S. Shoppable Media Explainer 2024: Will the Success of Social Commerce Spread to Other Channels?

  • Report
  • February 2024
  • United States
US Retail Ecommerce Returns 2024: How Retailers Can Deal With Rising Fraud and Gen Z Habits - Product Thumbnail Image

US Retail Ecommerce Returns 2024: How Retailers Can Deal With Rising Fraud and Gen Z Habits

  • Report
  • February 2024
  • United States
Worldwide Retail Media Ad Spending Forecast 2024 - Product Thumbnail Image

Worldwide Retail Media Ad Spending Forecast 2024

  • Report
  • February 2024
  • Global
Pix Explainer 2024: How Brazil’s Instant Payments System Is Revolutionizing Financial Services - Product Thumbnail Image

Pix Explainer 2024: How Brazil’s Instant Payments System Is Revolutionizing Financial Services

  • Report
  • February 2024
  • Global
UK Time Spent With Media 2024 - Product Thumbnail Image

UK Time Spent With Media 2024

  • Report
  • July 2024
  • United Kingdom
Western Europe Retail Loyalty Programs 2024 - Product Thumbnail Image

Western Europe Retail Loyalty Programs 2024

  • Report
  • July 2024
  • Europe
France Time Spent With Media 2024 - Product Thumbnail Image

France Time Spent With Media 2024

  • Report
  • August 2024
  • France
Latin America Ad Spending 2024 - Product Thumbnail Image

Latin America Ad Spending 2024

  • Report
  • July 2024
  • 14 Pages
  • Latin America
Germany Time Spent With Media 2024 - Product Thumbnail Image

Germany Time Spent With Media 2024

  • Report
  • July 2024
  • 8 Pages
  • Germany
Germany Digital Ad Spending 2024: Record Growth as Traditional Media Becomes the Minority - Product Thumbnail Image

Germany Digital Ad Spending 2024: Record Growth as Traditional Media Becomes the Minority

  • Report
  • May 2024
  • Germany
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