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Emarketer - Market Research Reports

Our goal is to unlock digital opportunities for our clients with the world’s most trusted forecasts, analysis, and benchmarks. Spanning five core coverage areas and dozens of industries, our research on digital transformation is exhaustive.

Programmatic Ad Spending Forecast H1 2024: Cookie Deprecation Has Begun. Now What? - Product Thumbnail Image

Programmatic Ad Spending Forecast H1 2024: Cookie Deprecation Has Begun. Now What?

  • Report
  • January 2024
  • Global
CES 2024: AI, Sustainability, and Inclusivity Saturate the Tech Universe - Product Thumbnail Image

CES 2024: AI, Sustainability, and Inclusivity Saturate the Tech Universe

  • Report
  • January 2024
  • Global
What's the Skinny on vMVPDs?: How Digital Pay TV Will Disrupt Cord-Cutting - Product Thumbnail Image

What's the Skinny on vMVPDs?: How Digital Pay TV Will Disrupt Cord-Cutting

  • Report
  • January 2024
  • Global
How Can B2B Content Marketers Successfully Integrate GenAI? 6 Opportunities to Overcome the Challenges - Product Thumbnail Image

How Can B2B Content Marketers Successfully Integrate GenAI? 6 Opportunities to Overcome the Challenges

  • Report
  • January 2024
  • Global
US Digital Shoppers and Buyers 2024 - Product Thumbnail Image

US Digital Shoppers and Buyers 2024

  • Report
  • January 2024
  • United States
The US Beauty Consumer: Exclusive Survey Shows How Omnichannel Habits Are Evolving - Product Thumbnail Image

The US Beauty Consumer: Exclusive Survey Shows How Omnichannel Habits Are Evolving

  • Report
  • January 2024
  • United States
U.S. Payments Trends to Watch in 2024: Wallets Will Rule Amid Intensifying Competition, While FedNow Shakes Up Payment Flows - Product Thumbnail Image

U.S. Payments Trends to Watch in 2024: Wallets Will Rule Amid Intensifying Competition, While FedNow Shakes Up Payment Flows

  • Report
  • January 2024
  • United States
Gen Z Social Media Preferences: TikTok and Instagram Are in a Battle Over Stories, DMs and Video - Product Thumbnail Image

Gen Z Social Media Preferences: TikTok and Instagram Are in a Battle Over Stories, DMs and Video

  • Report
  • January 2024
  • Global
US Digital Grocery 2024: On Pace to Become the Largest Ecommerce Category - Product Thumbnail Image

US Digital Grocery 2024: On Pace to Become the Largest Ecommerce Category

  • Report
  • January 2024
  • United States
Social Trends to Watch in 2024: AI, Creators and Search Usher in a New Era as Old Behaviors Reemerge - Product Thumbnail Image

Social Trends to Watch in 2024: AI, Creators and Search Usher in a New Era as Old Behaviors Reemerge

  • Report
  • January 2024
  • Global
Worldwide Digital Ad Spending Forecast 2024: The Light at the End of the Tunnel Has Arrived - Product Thumbnail Image

Worldwide Digital Ad Spending Forecast 2024: The Light at the End of the Tunnel Has Arrived

  • Report
  • January 2024
  • Global
The Beauty Path to Purchase: Stores Play a Central Role, While Social’s Influence Is Still Emerging - Product Thumbnail Image

The Beauty Path to Purchase: Stores Play a Central Role, While Social’s Influence Is Still Emerging

  • Report
  • January 2024
  • Global
Forecast Trends to Watch in 2024: 5 Under-the-Radar Metrics Making Big Moves - Product Thumbnail Image

Forecast Trends to Watch in 2024: 5 Under-the-Radar Metrics Making Big Moves

  • Report
  • January 2024
  • Global
U.S. Social Network Ad Spending and Trends Q4 2023: Robots, AI and Ad Spending From China Invigorate the Market - Product Thumbnail Image

U.S. Social Network Ad Spending and Trends Q4 2023: Robots, AI and Ad Spending From China Invigorate the Market

  • Report
  • January 2024
  • China, United States China, United States
France Time Spent With Media 2024 - Product Thumbnail Image

France Time Spent With Media 2024

  • Report
  • August 2024
  • France
Germany Digital Ad Spending 2024: Record Growth as Traditional Media Becomes the Minority - Product Thumbnail Image

Germany Digital Ad Spending 2024: Record Growth as Traditional Media Becomes the Minority

  • Report
  • May 2024
  • Germany
France Digital Ad Spending 2024: Digital Advertising Is Recovering Rapidly as the Market Matures - Product Thumbnail Image

France Digital Ad Spending 2024: Digital Advertising Is Recovering Rapidly as the Market Matures

  • Report
  • May 2024
  • France
Brazil Retail Ecommerce and Digital Buyer Trends in 2024: Unpacking How and Where Consumers Spend Their Money Online in Latin America's Largest Ecommerce Market - Product Thumbnail Image

Brazil Retail Ecommerce and Digital Buyer Trends in 2024: Unpacking How and Where Consumers Spend Their Money Online in Latin America's Largest Ecommerce Market

  • Report
  • July 2024
  • Brazil, Latin America Brazil, Latin America
UK Digital Ad Spending 2024: A Modest Rebound but Less Room for Growth, as Most Media Advertising Is Now Digital - Product Thumbnail Image

UK Digital Ad Spending 2024: A Modest Rebound but Less Room for Growth, as Most Media Advertising Is Now Digital

  • Report
  • May 2024
  • United Kingdom
UK Time Spent With Media 2024 - Product Thumbnail Image

UK Time Spent With Media 2024

  • Report
  • July 2024
  • United Kingdom
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