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The Consumer Packaged Goods (CPG) market is a segment of the consumer goods and services industry that encompasses a wide range of products, from food and beverages to personal care items and household goods. CPGs are typically sold in retail stores and are often mass-produced and marketed to a wide range of consumers. CPGs are typically sold in smaller, single-use packages, making them convenient for consumers to purchase and use.
CPGs are a major part of the consumer goods and services industry, and the market is highly competitive. Companies in the CPG market must focus on product innovation, marketing, and pricing in order to remain competitive. Companies must also be aware of changing consumer trends and preferences in order to stay ahead of the competition.
Some companies in the CPG market include Unilever, Nestle, Procter & Gamble, PepsiCo, Coca-Cola, and Kraft Heinz. Show Less Read more