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Dark Analytics is a subset of Big Data that focuses on the analysis of data that is not easily accessible or visible. It is used to uncover hidden patterns, correlations, and insights from data that is not structured or organized. This type of data can include unstructured data such as text, audio, and video, as well as data from social media, IoT devices, and other sources. Dark Analytics can be used to gain insights into customer behavior, market trends, and other business-related topics.
Companies in the Dark Analytics market include IBM, Microsoft, Oracle, SAP, Splunk, and Tableau. These companies provide software and services to help organizations analyze and interpret their data. Additionally, there are a number of startups that specialize in Dark Analytics, such as Databricks, DataRobot, and ThoughtSpot. Show Less Read more