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Digital Outdoor Advertising (DOA) is a form of online advertising that uses digital displays to promote products and services. It is typically used in public spaces such as streets, parks, and shopping malls. DOA is a cost-effective way to reach a large audience, as it can be seen by people who are out and about. It is also a great way to create brand awareness and recognition.
DOA is often used in combination with other forms of online advertising, such as social media, search engine optimization, and display advertising. This allows advertisers to reach a wider audience and create a more comprehensive marketing strategy.
Some of the companies in the DOA market include Clear Channel Outdoor, Lamar Advertising, Outfront Media, and JCDecaux. These companies provide DOA services to businesses of all sizes, from small local businesses to large multinational corporations. Show Less Read more