EMV (Europay, Mastercard, and Visa) is a global standard for bank cards that use chip technology to authenticate and secure payments. EMV cards are embedded with a microprocessor chip that stores and protects cardholder data. This technology is designed to reduce fraud and make payments more secure. EMV cards are widely accepted in many countries, and are becoming increasingly popular in the United States. EMV cards are used for both credit and debit transactions. When a customer makes a purchase, the card is inserted into a card reader and the chip is authenticated. The customer then enters their PIN or signs for the transaction. The chip then generates a unique code that is used to verify the transaction. The EMV market is highly competitive, with many companies offering EMV-enabled cards and card readers. Some of the major players in the market include Visa, Mastercard, American Express, Discover, and JCB. Other companies such as First Data, Ingenico, and Verifone also provide EMV-enabled card readers and payment solutions. Show Less Read more
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