- Report
- March 2025
- 241 Pages
United Kingdom
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- April 2019
- 224 Pages
Field Marketing is a type of advertising and marketing that focuses on direct contact with consumers. It involves activities such as product sampling, demonstrations, and other promotional activities that take place in public places such as retail stores, shopping malls, and other venues. Field marketing is used to increase brand awareness, generate leads, and drive sales. It is often used in combination with other forms of advertising and marketing, such as digital and print media.
Field marketing companies provide services such as event planning, staffing, and logistics. They also provide data analysis and insights to help brands better understand their target audience and optimize their campaigns. Companies in the field marketing market include Field Agent, FieldEdge, and Field Marketing Solutions. Show Less Read more