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The Fortified Beverage market is composed of Sport, Energy and Functional Drinks. Sport drinks are designed to help athletes rehydrate and replenish electrolytes lost during physical activity. Energy drinks are typically caffeinated beverages that provide a boost of energy and alertness. Functional drinks are beverages that contain added vitamins, minerals, herbs, and other ingredients that are intended to provide health benefits.
Fortified beverages are popular among athletes, students, and those who need an energy boost. They are also becoming increasingly popular among health-conscious consumers who are looking for a convenient way to get their daily vitamins and minerals.
Some companies in the Fortified Beverage market include Gatorade, Red Bull, Monster, Rockstar, and Vitaminwater. Show Less Read more
