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In Store Analytics is a technology used by Electronic Retailing, Mail Order and Catalogs to measure and analyze customer behavior in physical stores. It is used to gain insights into customer preferences, buying patterns, and store performance. This technology can be used to identify trends in customer behavior, optimize store layouts, and improve customer service. It can also be used to measure the effectiveness of marketing campaigns and promotions.
In Store Analytics can be used to track customer movement, analyze customer demographics, and measure the effectiveness of store displays. It can also be used to measure customer satisfaction and loyalty. This technology can be used to identify opportunities for improvement and to develop strategies to increase sales and profitability.
Companies in the In Store Analytics market include IBM, Oracle, SAP, Microsoft, Adobe, and Salesforce. Show Less Read more