Industrial Organization (IO) is a field of Organizational Theory and Behavior that studies the structure and behavior of firms and markets. It examines how firms interact with each other and how they compete in the market. IO also looks at how firms respond to changes in the market, such as changes in technology, regulations, and consumer preferences. IO is concerned with the strategic decisions firms make, such as pricing, product design, and marketing. It also looks at the impact of government policies on firms and markets.
Some companies in the IO market include Apple, Microsoft, Amazon, Walmart, and Google. Show Less Read more
