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Lassi is a traditional yogurt-based beverage originating from the Indian subcontinent. It is made by blending yogurt with water, spices, and sometimes fruit. It is typically served chilled and is a popular summertime drink. Lassi is a popular alternative to carbonated drinks and is often consumed as a snack or a meal replacement.
The lassi market is growing rapidly, with an increasing number of consumers looking for healthier alternatives to sugary drinks. The market is expected to continue to grow as more people become aware of the health benefits of lassi. Consumers are also increasingly looking for convenience, with ready-to-drink lassi becoming more popular.
Some companies in the lassi market include Amul, Mother Dairy, Dabur, and Nestle. These companies offer a variety of lassi products, ranging from traditional flavors to more modern, flavored varieties. Other companies, such as Epigamia and Paper Boat, have also entered the market with their own range of lassi products. Show Less Read more