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Advertising and Marketing Strategy is a process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods, and services to create exchanges that satisfy individual and organizational objectives. It is a comprehensive process that involves research, analysis, and implementation of strategies to reach target audiences. It includes the development of a marketing plan, the selection of appropriate media, and the implementation of a promotional campaign.
The marketing strategy market includes a variety of companies that specialize in developing and executing marketing plans. These companies provide services such as market research, media planning, creative development, and campaign management. They also provide services such as website design, search engine optimization, and social media marketing.
Examples of companies in the marketing strategy market include WPP, Omnicom Group, Publicis Groupe, Interpublic Group, Dentsu, Havas, and IPG Mediabrands. Show Less Read more