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The Mass Market Paperback market is a segment of the book industry that focuses on the production and sale of paperback books. These books are typically smaller in size and lower in price than their hardcover counterparts, making them more accessible to a wider range of readers. Mass Market Paperbacks are often sold in supermarkets, drugstores, and other retail outlets, as well as online. They are also a popular format for ebooks, which are typically sold through digital retailers such as Amazon, Apple, and Barnes & Noble. Mass Market Paperbacks are typically published by large publishing houses, and are often part of a series or franchise.
Some of the major companies in the Mass Market Paperback market include Penguin Random House, HarperCollins, Hachette Book Group, Macmillan, and Simon & Schuster. These companies produce a wide range of titles, from bestsellers to niche titles, and are responsible for the majority of Mass Market Paperback sales. Show Less Read more