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In the context of vitamins and dietary supplements, the natural beta-carotene market is a sector that deals with the provision of a specific type of carotenoid which is a precursor to vitamin A, responsible for imparting orange color to vegetables and fruits such as carrots and sweet potatoes. Beta-carotene sourced from natural ingredients is favored by health-conscious consumers and those preferring to avoid synthetic supplements. This market segment capitalizes on the compound's antioxidant properties, and its purported role in supporting eye health, skin health, and immune function. Natural beta-carotene is often positioned as a premium product within the broader carotenoids market and is used in a variety of formats including capsules, tablets, and powder mixes.
Several companies participate in the natural beta-carotene market, each with its range of products catering to different segments of consumers looking for natural sources of vitamins and dietary supplements. These companies include DSM Nutritional Products, BASF SE, Allied Biotech Corp, Divis Laboratories, D.D. Williamson & Co., and Zhejiang NHU Co. Ltd. Each of these players often engages in research and development to improve the efficacy and range of their natural beta-carotene product offerings, while adhering to the regulatory standards of the dietary supplements market. Show Less Read more