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Over the Top Content (OTT) is a type of broadcast media that is delivered over the internet, bypassing traditional cable and satellite television providers. OTT content is typically streamed directly to a user's device, such as a computer, smartphone, or smart TV, and can include live or on-demand video, audio, and other multimedia content. OTT content is often provided by subscription-based services, such as Netflix, Hulu, and Amazon Prime Video, or by ad-supported services, such as YouTube and Pluto TV. OTT content can also be provided by broadcasters, such as CBS All Access and NBC's Peacock.
Companies in the OTT content market include Netflix, Hulu, Amazon Prime Video, YouTube, Pluto TV, CBS All Access, NBC's Peacock, Apple TV+, Disney+, HBO Max, and Sling TV. Show Less Read more