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Personalization software is a type of software that enables users to customize their digital experiences. It is used to tailor content, products, and services to the individual user, based on their preferences, interests, and behavior. This type of software is used in a variety of industries, including e-commerce, marketing, and customer service.
Personalization software can be used to create personalized webpages, emails, and other digital experiences. It can also be used to create personalized product recommendations, targeted advertising, and automated customer service. This type of software can help businesses increase customer engagement, loyalty, and satisfaction.
Some companies in the personalization software market include Adobe, Oracle, Salesforce, IBM, and SAP. These companies offer a variety of personalization software solutions, including web personalization, email personalization, and product recommendation engines. Show Less Read more