- Report
- June 2024
Global
€1865EUR$2,139USD£1,633GBP
The regulation of heated tobacco products (HTPs) varies across different jurisdictions and is often incorporated into the broader legislative framework governing tobacco control. HTPs, which heat tobacco without burning it, have been marketed as reduced-risk alternatives to conventional cigarettes, leading to diverse regulatory responses. Whereas some countries operate under a precautionary principle, imposing strict controls similar to those for traditional tobacco products, others have adapted or developed distinct guidelines reflecting the different risk profiles of HTPs. Key regulatory considerations include age restrictions, marketing and advertising rules, taxation policies, packaging and labeling requirements, and public usage bans. Authorities also scrutinize the health claims made by manufacturers, weighing the potential for harm reduction against the risk of promoting initiation among non-smokers, particularly youth. The World Health Organization Framework Convention on Tobacco Control provides an international context for HTP regulation, with some countries aligning their domestic policies closely to these recommendations.
Several companies are actively engaged in the heated tobacco products market, with notable players including Philip Morris International (PMI), which markets the IQOS system. Other key participants are British American Tobacco (BAT) with their glo product, Japan Tobacco International (JTI) with Ploom, and Altria Group, which holds a licensing agreement with PMI to sell IQOS in certain markets. These companies, among others, contribute to the dynamic landscape of the HTP market, navigating complex regulations while competing for market share. Show Less Read more