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Sales Promotion is a form of marketing communication used to encourage the purchase of a product or service. It is typically used in conjunction with other forms of advertising and marketing, such as television, radio, print, and digital media. Sales Promotion activities can include discounts, coupons, free samples, contests, sweepstakes, and loyalty programs. These activities are designed to create a sense of urgency and encourage customers to purchase a product or service.
Sales Promotion is an important part of the marketing mix, as it can help to increase sales, build brand awareness, and create customer loyalty. It can also be used to target specific customer segments, such as new customers or existing customers.
Some companies in the Sales Promotion market include Valassis, Catalina Marketing, Inmar, and Advantage Solutions. Show Less Read more