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Soju is a distilled alcoholic beverage made from grains such as rice, wheat, or barley. It is the most popular spirit in South Korea, where it is consumed in large quantities. It is also popular in other parts of East Asia, including Japan, China, and Taiwan. Soju is typically clear and has a relatively low alcohol content, usually between 15 and 25 percent. It is often served neat or with water, and is also used as an ingredient in cocktails.
Soju is a relatively inexpensive spirit, making it popular among young people and those on a budget. It is also popular among older generations, who often drink it as part of traditional ceremonies. Soju is often consumed with food, and is a popular accompaniment to Korean barbecue.
The soju market is highly competitive, with many companies producing their own brands. Some of the most popular brands include Jinro, Chum Churum, and Hite-Jinro. Other companies in the market include Lotte Liquor, Lotte Chilsung, and Oriental Brewery. Show Less Read more