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The teens market is composed of individuals aged 13 to 19 years old. This demographic is characterized by their increasing independence, growing purchasing power, and evolving interests. Teens are often early adopters of technology, and are highly influenced by their peers and social media. They are also more likely to be brand-loyal and to engage in impulse buying.
Companies in the teens market include clothing retailers such as Abercrombie & Fitch, American Eagle, and Hollister; technology companies such as Apple, Microsoft, and Sony; and entertainment companies such as Disney, Netflix, and Warner Bros. Show Less Read more