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The tweens market is a demographic group of children aged 8 to 12 years old. This age group is often referred to as pre-teens or tweens, and is characterized by a transition from childhood to adolescence. This age group is often seen as a key target market for many companies, as they are beginning to develop their own tastes and preferences.
Tweens are often seen as a bridge between the children's market and the teenage market, and as such, companies often target them with products and services that are tailored to their age group. This includes clothing, toys, video games, music, and other entertainment products. Companies also target tweens with marketing campaigns that are designed to appeal to their interests and needs.
Companies that target the tweens market include Disney, Nickelodeon, Mattel, Hasbro, Lego, and Nintendo. These companies offer products and services that are tailored to the needs and interests of tweens, and often use marketing campaigns that are designed to appeal to this age group. Show Less Read more