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The Value Added Reseller (VAR) market is a subset of the retail industry that focuses on providing customers with additional services and products beyond the standard retail offering. VARs typically provide customers with a range of services such as installation, customization, training, and support. This allows customers to purchase products that are tailored to their specific needs. VARs also often provide customers with access to a wide range of products from multiple vendors, allowing customers to compare and contrast different products and services.
VARs are typically independent companies that partner with vendors to provide customers with a comprehensive solution. This allows customers to purchase products from a single source, rather than having to purchase from multiple vendors. VARs also often provide customers with access to specialized services such as consulting, integration, and maintenance.
Some companies in the VAR market include Dell, HP, IBM, Microsoft, Oracle, and SAP. Show Less Read more