- Book
- January 2011
- 400 Pages
Value Pricing is a pricing model used in the accounting industry. It is based on the idea that customers should pay for the value they receive from a product or service, rather than the cost of providing it. This model is often used to increase customer satisfaction and loyalty, as customers are more likely to pay for something they perceive as valuable.
Value Pricing is based on the concept of value-based pricing, which is a pricing strategy that takes into account the customer's perception of the value of a product or service. This model is often used to differentiate a product or service from competitors, as customers are more likely to pay for something they perceive as valuable.
Value Pricing is often used in combination with other pricing models, such as cost-plus pricing or competitive pricing. This allows companies to adjust their pricing strategies to meet customer needs and maximize profits.
Some companies that use Value Pricing include Xero, FreshBooks, and Intuit. Show Less Read more