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Wall putty is a construction material used primarily for wall and ceiling finishing before painting to obtain a smoother and more even surface. It consists of a mixture of white cement, polymers, and minerals, tailored to fill in the imperfections on walls and ceilings such as cracks and pores. Its application forms an ideal base for concrete or plastered walls and ceilings, enhancing the quality and finish of the final paint job. Wall putty comes in various types, including white cement-based and acrylic-based, catering to different needs and climatic conditions.
The wall putty market is a segment within the broader building materials industry. Demand in this market is driven by construction and renovation activities, where both residential and commercial sectors require aesthetic and durable wall finishes. Innovations in wall putty formulations aim to offer additional benefits like moisture resistance, increased durability, and eco-friendly properties. The rise of the real estate sector, coupled with the increasing emphasis on interior and exterior aesthetics, is also a key factor influencing the growth of this market.
Several companies in the wall putty market provide a variety of products for consumers and professionals alike. Prominent manufacturers include Asian Paints, J.K. Cement Ltd., Birla White (a division of UltraTech Cement Ltd.), Pidilite Industries, British Paints, and Berger Paints. These companies offer a range of solutions catering to different market demands and continue to innovate in product development and application techniques. Show Less Read more