Newell Brands is global consumer goods company operating through the business segments of Writing, Outdoor Solutions, Tools, Consumer Solutions, Commercial Products, Baby & Parenting, Home Solutions, Branded Solutions and Process Solutions. Founded as a manufacturer of metal curtain rods n 1903, the company now owns a wide variety of consumer and commercial product brands. Newell Brands employs 17,200 workers and is headquartered in Atlanta, Georgia, U.S.