The Latin America, Middle East and Africa Smart Advertising Services Market should witness market growth of 22.6% CAGR during the forecast period (2022-2028).
Marketers must choose and apply the appropriate automation technology to succeed with marketing automation. The ideal candidates for marketing automation are businesses and brands with regular communications structured into a process and a database of leads, clients, or subscribers. The need to manually reply to emails and queries, send mass mailings, and spend time on repetitive marketing duties is less when marketing automation solutions are used. Although not all forms of communication should be automated, using this technology can help businesses interact more efficiently on a broad scale.
A solid foundation in marketing strategies and tactics is necessary to keep up with the rapidly evolving trends in digital media. Marketers may better appreciate the significance of each phase in the process by knowing how customers go from advertisement to purchase. Because new technologies are constantly being developed in the current marketing era, marketers must use best practices to know which tools will serve their audience and brand the best. Professionals can obtain the most recent skills necessary to be successful in this dynamic career path by enrolling in marketing classes in a university degree program.
IMT-2020, called 5G (Fifth Generation), is the upcoming advancement in mobile broadband technology. The TDRA intends to be the primary force behind introducing the fifth generation of mobile commerce service in the nation, keeping with the UAE 2021 vision. The TDRA has created a Steering Group for this effort. The initiative also formed three committees representing all stakeholders (operators, manufacturers, academics, and users) to streamline the process. This effort by the TDRA aims to make the UAE a leader in the deployment of 5G by working with strategic partners. By fully implementing cutting-edge technologies like artificial intelligence (AI), the internet of things (IoT), blockchain, big data, robotics, machine learning, and 5G across public and commercial sectors, the Kingdom of Saudi Arabia is poised to take the lead in the digital economy.
The Brazil market dominated the LAMEA Smart Advertising Services Market by Country in 2021, and would continue to be a dominant market till 2028; thereby, achieving a market value of $24,309.1 million by 2028. The Argentina market is exhibiting a CAGR of 23.3% during (2022-2028). Additionally, The UAE market would display a CAGR of 22.3% during (2022-2028).
Based on Enterprise Size, the market is segmented into Large Enterprises and Small & Medium Enterprises. Based on Type, the market is segmented into Search Engine Advertising, Mobile Advertising, Social Media Advertising, Email Advertising, Online Display Advertising, Video Advertising and Others. Based on Platform Type, the market is segmented into Mobile, Laptops, Desktops & Tablets and Others. Based on Pricing Model, the market is segmented into Performance Based Advertising, Cost Per Mille (CPM) and Hybrid. Based on Vertical, the market is segmented into Retail & Consumer Goods, IT & Telecommunication, BFSI, Education, Healthcare & Dental, Media & Entertainment and Others. Based on countries, the market is segmented into Brazil, Argentina, UAE, Saudi Arabia, South Africa, Nigeria, and Rest of LAMEA.
The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include Alibaba Group Holding Limited, Hulu, LLC (The Walt Disney Company), Deloitte Touche Tohmatsu Limited, Google LLC (Alphabet, Inc.), Facebook (Meta Platforms, Inc.), Twitter, Inc., IBM Corporation, Amazon Web Services, Inc. (Amazon.com, Inc.), Microsoft Corporation, and BlueFocus Communication Group.
Marketers must choose and apply the appropriate automation technology to succeed with marketing automation. The ideal candidates for marketing automation are businesses and brands with regular communications structured into a process and a database of leads, clients, or subscribers. The need to manually reply to emails and queries, send mass mailings, and spend time on repetitive marketing duties is less when marketing automation solutions are used. Although not all forms of communication should be automated, using this technology can help businesses interact more efficiently on a broad scale.
A solid foundation in marketing strategies and tactics is necessary to keep up with the rapidly evolving trends in digital media. Marketers may better appreciate the significance of each phase in the process by knowing how customers go from advertisement to purchase. Because new technologies are constantly being developed in the current marketing era, marketers must use best practices to know which tools will serve their audience and brand the best. Professionals can obtain the most recent skills necessary to be successful in this dynamic career path by enrolling in marketing classes in a university degree program.
IMT-2020, called 5G (Fifth Generation), is the upcoming advancement in mobile broadband technology. The TDRA intends to be the primary force behind introducing the fifth generation of mobile commerce service in the nation, keeping with the UAE 2021 vision. The TDRA has created a Steering Group for this effort. The initiative also formed three committees representing all stakeholders (operators, manufacturers, academics, and users) to streamline the process. This effort by the TDRA aims to make the UAE a leader in the deployment of 5G by working with strategic partners. By fully implementing cutting-edge technologies like artificial intelligence (AI), the internet of things (IoT), blockchain, big data, robotics, machine learning, and 5G across public and commercial sectors, the Kingdom of Saudi Arabia is poised to take the lead in the digital economy.
The Brazil market dominated the LAMEA Smart Advertising Services Market by Country in 2021, and would continue to be a dominant market till 2028; thereby, achieving a market value of $24,309.1 million by 2028. The Argentina market is exhibiting a CAGR of 23.3% during (2022-2028). Additionally, The UAE market would display a CAGR of 22.3% during (2022-2028).
Based on Enterprise Size, the market is segmented into Large Enterprises and Small & Medium Enterprises. Based on Type, the market is segmented into Search Engine Advertising, Mobile Advertising, Social Media Advertising, Email Advertising, Online Display Advertising, Video Advertising and Others. Based on Platform Type, the market is segmented into Mobile, Laptops, Desktops & Tablets and Others. Based on Pricing Model, the market is segmented into Performance Based Advertising, Cost Per Mille (CPM) and Hybrid. Based on Vertical, the market is segmented into Retail & Consumer Goods, IT & Telecommunication, BFSI, Education, Healthcare & Dental, Media & Entertainment and Others. Based on countries, the market is segmented into Brazil, Argentina, UAE, Saudi Arabia, South Africa, Nigeria, and Rest of LAMEA.
The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include Alibaba Group Holding Limited, Hulu, LLC (The Walt Disney Company), Deloitte Touche Tohmatsu Limited, Google LLC (Alphabet, Inc.), Facebook (Meta Platforms, Inc.), Twitter, Inc., IBM Corporation, Amazon Web Services, Inc. (Amazon.com, Inc.), Microsoft Corporation, and BlueFocus Communication Group.
Scope of the Study
By Enterprise Size
- Large Enterprises
- Small & Medium Enterprises
By Type
- Search Engine Advertising
- Mobile Advertising
- Social Media Advertising
- Email Advertising
- Online Display Advertising
- Video Advertising
- Others
By Platform Type
- Mobile
- Laptops, Desktops & Tablets
- Others
By Pricing Model
- Performance Based Advertising
- Cost Per Mille (CPM)
- Hybrid
By Vertical
- Retail & Consumer Goods
- IT & Telecommunication
- BFSI
- Education
- Healthcare & Dental
- Media & Entertainment
- Others
By Country
- Brazil
- Argentina
- UAE
- Saudi Arabia
- South Africa
- Nigeria
- Rest of LAMEA
Key Market Players
List of Companies Profiled in the Report:
- Alibaba Group Holding Limited
- Hulu, LLC (The Walt Disney Company)
- Deloitte Touche Tohmatsu Limited
- Google LLC (Alphabet, Inc.)
- Facebook (Meta Platforms, Inc.)
- Twitter, Inc.
- IBM Corporation
- Amazon Web Services, Inc. (Amazon.com, Inc.)
- Microsoft Corporation
- BlueFocus Communication Group
Unique Offerings
- Exhaustive coverage
- The highest number of Market tables and figures
- Subscription-based model available
- Guaranteed best price
- Assured post sales research support with 10% customization free
Table of Contents
Chapter 1. Market Scope & Methodology1.1 Market Definition
1.2 Objectives
1.3 Market Scope
1.4 Segmentation
1.4.1 LAMEA Smart Advertising Services Market, by Enterprise Size
1.4.2 LAMEA Smart Advertising Services Market, by Type
1.4.3 LAMEA Smart Advertising Services Market, by Platform Type
1.4.4 LAMEA Smart Advertising Services Market, by Pricing Model
1.4.5 LAMEA Smart Advertising Services Market, by Vertical
1.4.6 LAMEA Smart Advertising Services Market, by Country
1.5 Methodology for the research
Chapter 2. Market Overview
2.1 Introduction
2.1.1 Overview
2.1.1.1 Market composition & scenario
2.2 Key Factors Impacting the Market
2.2.1 Market Drivers
2.2.2 Market Restraints
Chapter 3. Competition Analysis - Global
3.1 Analyst's Cardinal Matrix
3.2 Recent Industry Wide Strategic Developments
3.2.1 Partnerships, Collaborations and Agreements
3.2.2 Product Launches and Product Expansions
3.2.3 Acquisition and Mergers
3.3 Top Winning Strategies
3.3.1 Key Leading Strategies: Percentage Distribution (2018-2022)
3.3.2 Key Strategic Move: (Product Launches and Product Expansions: 2018, Jun - 2022, Sep) Leading Players
Chapter 4. LAMEA Smart Advertising Services Market by Enterprise Size
4.1 LAMEA Large Enterprises Market by Country
4.2 LAMEA Small & Medium Enterprises Market by Country
Chapter 5. LAMEA Smart Advertising Services Market by Type
5.1 LAMEA Search Engine Advertising Market by Country
5.2 LAMEA Mobile Advertising Market by Country
5.3 LAMEA Social Media Advertising Market by Country
5.4 LAMEA Email Advertising Market by Country
5.5 LAMEA Online Display Advertising Market by Country
5.6 LAMEA Video Advertising Market by Country
5.7 LAMEA Others Market by Country
Chapter 6. LAMEA Smart Advertising Services Market by Platform Type
6.1 LAMEA Mobile Market by Country
6.2 LAMEA Laptops, Desktops & Tablets Market by Country
6.3 LAMEA Others Market by Country
Chapter 7. LAMEA Smart Advertising Services Market by Pricing Model
7.1 LAMEA Performance Based Advertising Market by Country
7.2 LAMEA Cost Per Mille (CPM) Market by Country
7.3 LAMEA Hybrid Market by Country
Chapter 8. LAMEA Smart Advertising Services Market by Vertical
8.1 LAMEA Retail & Consumer Goods Market by Country
8.2 LAMEA IT & Telecommunication Market by Country
8.3 LAMEA BFSI Market by Country
8.4 LAMEA Education Market by Country
8.5 LAMEA Healthcare & Dental Market by Country
8.6 LAMEA Media & Entertainment Market by Country
8.7 LAMEA Others Market by Country
Chapter 9. LAMEA Smart Advertising Services Market by Country
9.1 Brazil Smart Advertising Services Market
9.1.1 Brazil Smart Advertising Services Market by Enterprise Size
9.1.2 Brazil Smart Advertising Services Market by Type
9.1.3 Brazil Smart Advertising Services Market by Platform Type
9.1.4 Brazil Smart Advertising Services Market by Pricing Model
9.1.5 Brazil Smart Advertising Services Market by Vertical
9.2 Argentina Smart Advertising Services Market
9.2.1 Argentina Smart Advertising Services Market by Enterprise Size
9.2.2 Argentina Smart Advertising Services Market by Type
9.2.3 Argentina Smart Advertising Services Market by Platform Type
9.2.4 Argentina Smart Advertising Services Market by Pricing Model
9.2.5 Argentina Smart Advertising Services Market by Vertical
9.3 UAE Smart Advertising Services Market
9.3.1 UAE Smart Advertising Services Market by Enterprise Size
9.3.2 UAE Smart Advertising Services Market by Type
9.3.3 UAE Smart Advertising Services Market by Platform Type
9.3.4 UAE Smart Advertising Services Market by Pricing Model
9.3.5 UAE Smart Advertising Services Market by Vertical
9.4 Saudi Arabia Smart Advertising Services Market
9.4.1 Saudi Arabia Smart Advertising Services Market by Enterprise Size
9.4.2 Saudi Arabia Smart Advertising Services Market by Type
9.4.3 Saudi Arabia Smart Advertising Services Market by Platform Type
9.4.4 Saudi Arabia Smart Advertising Services Market by Pricing Model
9.4.5 Saudi Arabia Smart Advertising Services Market by Vertical
9.5 South Africa Smart Advertising Services Market
9.5.1 South Africa Smart Advertising Services Market by Enterprise Size
9.5.2 South Africa Smart Advertising Services Market by Type
9.5.3 South Africa Smart Advertising Services Market by Platform Type
9.5.4 South Africa Smart Advertising Services Market by Pricing Model
9.5.5 South Africa Smart Advertising Services Market by Vertical
9.6 Nigeria Smart Advertising Services Market
9.6.1 Nigeria Smart Advertising Services Market by Enterprise Size
9.6.2 Nigeria Smart Advertising Services Market by Type
9.6.3 Nigeria Smart Advertising Services Market by Platform Type
9.6.4 Nigeria Smart Advertising Services Market by Pricing Model
9.6.5 Nigeria Smart Advertising Services Market by Vertical
9.7 Rest of LAMEA Smart Advertising Services Market
9.7.1 Rest of LAMEA Smart Advertising Services Market by Enterprise Size
9.7.2 Rest of LAMEA Smart Advertising Services Market by Type
9.7.3 Rest of LAMEA Smart Advertising Services Market by Platform Type
9.7.4 Rest of LAMEA Smart Advertising Services Market by Pricing Model
9.7.5 Rest of LAMEA Smart Advertising Services Market by Vertical
Chapter 10. Company Profiles
10.1 Google LLC (Alphabet, Inc.)
10.1.1 Company Overview
10.1.2 Financial Analysis
10.1.3 Segmental and Regional Analysis
10.1.4 Research & Development Expense
10.1.5 Recent strategies and developments:
10.1.5.1 Partnerships, Collaborations, and Agreements:
10.1.5.2 Product Launches and Product Expansions:
10.1.6 SWOT Analysis
10.2 Hulu, LLC (The Walt Disney Company)
10.2.1 Company Overview
10.2.2 Financial Analysis
10.2.3 Segment and Regional Analysis
10.2.4 Recent strategies and developments:
10.2.4.1 Product Launches and Product Expansions:
10.2.5 SWOT Analysis
10.3 Facebook (Meta Platforms, Inc.)
10.3.1 Company Overview
10.3.2 Financial Analysis
10.3.3 Segment and Regional Analysis
10.3.4 Research & Development Expense
10.3.5 SWOT Analysis
10.4 Twitter, Inc.
10.4.1 Company Overview
10.4.2 Financial Analysis
10.4.3 Regional Analysis
10.4.4 Research & Development Expense
10.4.5 Recent strategies and developments:
10.4.5.1 Partnerships, Collaborations, and Agreements:
10.4.5.2 Acquisition and Mergers:
10.4.6 SWOT Analysis
10.5 IBM Corporation
10.5.1 Company Overview
10.5.2 Financial Analysis
10.5.3 Regional & Segmental Analysis
10.5.4 Research & Development Expenses
10.5.5 Recent strategies and developments:
10.5.5.1 Partnerships, Collaborations, and Agreements:
10.5.5.2 Product Launches and Product Expansions:
10.5.6 SWOT Analysis
10.6 Amazon Web Services, Inc. (Amazon.com, Inc.)
10.6.1 Company Overview
10.6.2 Financial Analysis
10.6.3 Segmental Analysis
10.6.4 Recent strategies and developments:
10.6.4.1 Product Launches and Product Expansions:
10.6.5 SWOT Analysis
10.7 Microsoft Corporation
10.7.1 Company Overview
10.7.2 Financial Analysis
10.7.3 Segmental and Regional Analysis
10.7.4 Research & Development Expenses
10.7.5 SWOT Analysis
10.8 Alibaba Group Holding Limited
10.8.1 Company Overview
10.8.2 Financial Analysis
10.8.3 Segmental Analysis
10.9 Deloitte Touche Tohmatsu Limited
10.9.1 Company Overview
10.9.2 Financial Analysis
10.9.3 Recent strategies and developments:
10.9.3.1 Acquisition and Mergers:
10.10. BlueFocus Communication Group
10.10.1 Company Overview
Companies Mentioned
- Alibaba Group Holding Limited
- Hulu, LLC (The Walt Disney Company)
- Deloitte Touche Tohmatsu Limited
- Google LLC (Alphabet, Inc.)
- Facebook (Meta Platforms, Inc.)
- Twitter, Inc.
- IBM Corporation
- Amazon Web Services, Inc. (Amazon.com, Inc.)
- Microsoft Corporation
- BlueFocus Communication Group
Methodology
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