The Asia Pacific Demand Side Platform Market should witness market growth of 25.9% CAGR during the forecast period (2023-2030).
Two factors driving the market are enhanced campaign reporting and the simple management benefits they offer. The expanding availability of digital advertising inventories is a significant aspect fueling market expansion. The market will expand due to positive aspects, including speed, sophisticated advertising, precise targeting, and analysis. The market is anticipated to advance due to increasing demand for programmatic advertising. DSPs can enhance and automate data-driven advertising using artificial intelligence and machine learning. Therefore, technological development is anticipated to continue to drive the market ahead.
Businesses looking to run more intense and successful ad campaigns to strengthen their market position increasingly turn to demand-side platforms for programmatic advertising. Connected TV (CTV) and over-the-top (OTT) solutions have also increased the number of ad transactions. Mobile applications for OTT and CTV also experienced a significant rise in the market for programmatic advertising. These changes indicate that customers are more likely to purchase demand-side platforms for programmatic advertising due to the improved chances for target audience reach offered by digital advertising.
As the home of the largest mobile player base, the Asia-Pacific region plays a significant role in both the consumption & development of the gaming industry. Mobile game creators are interested in the rapid advancements in telecommunication networks and the young population's demography. Due to the rise in social media, smart devices, and broadband users, the Asian market is expanding at the highest rate. For the people of the South Asian region, inexpensive tablets and smartphones have changed their way of life. People who cannot afford landline networks now have access to connectivity in cyberspace owing to these transformative technologies.
A sizable portion of mobile game industry revenue comes from Chinese gaming industries. Another developing area in the gaming industry is e-sports. The public has a sizable gaming community with significantpassionate spenders. The region's gaming industry is anticipated to generate over $1.1 billion in revenue by 2024, according to the report Gaming & Esports that the Government of Hong Kong issued in 2020.
The China market dominated the Asia Pacific Demand Side Platform Market by Country in 2022, and would continue to be a dominant market till 2030; thereby, achieving a market value of $8,157.9 million by 2030. The Japan market would showcase a CAGR of 25.1% during (2023-2030). Additionally, The India market is anticipated to grow at a CAGR of 26.6% during (2023-2030).
Based on Channel, the market is segmented into Video, Display, Mobile and Others. Based on Type, the market is segmented into Full/Managed Service and Self Service. Based on countries, the market is segmented into China, Japan, India, South Korea, Singapore, Malaysia, and Rest of Asia Pacific.
The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include Google LLC (Alphabet Inc.), Amazon.com, Inc., Adobe, Inc., The TradeDesk, Inc, MediaMath Inc., Adform, Microsoft Corporation (Xandr), SmartyAds, Gourmet Ads, and Basis Technologies.
Two factors driving the market are enhanced campaign reporting and the simple management benefits they offer. The expanding availability of digital advertising inventories is a significant aspect fueling market expansion. The market will expand due to positive aspects, including speed, sophisticated advertising, precise targeting, and analysis. The market is anticipated to advance due to increasing demand for programmatic advertising. DSPs can enhance and automate data-driven advertising using artificial intelligence and machine learning. Therefore, technological development is anticipated to continue to drive the market ahead.
Businesses looking to run more intense and successful ad campaigns to strengthen their market position increasingly turn to demand-side platforms for programmatic advertising. Connected TV (CTV) and over-the-top (OTT) solutions have also increased the number of ad transactions. Mobile applications for OTT and CTV also experienced a significant rise in the market for programmatic advertising. These changes indicate that customers are more likely to purchase demand-side platforms for programmatic advertising due to the improved chances for target audience reach offered by digital advertising.
As the home of the largest mobile player base, the Asia-Pacific region plays a significant role in both the consumption & development of the gaming industry. Mobile game creators are interested in the rapid advancements in telecommunication networks and the young population's demography. Due to the rise in social media, smart devices, and broadband users, the Asian market is expanding at the highest rate. For the people of the South Asian region, inexpensive tablets and smartphones have changed their way of life. People who cannot afford landline networks now have access to connectivity in cyberspace owing to these transformative technologies.
A sizable portion of mobile game industry revenue comes from Chinese gaming industries. Another developing area in the gaming industry is e-sports. The public has a sizable gaming community with significantpassionate spenders. The region's gaming industry is anticipated to generate over $1.1 billion in revenue by 2024, according to the report Gaming & Esports that the Government of Hong Kong issued in 2020.
The China market dominated the Asia Pacific Demand Side Platform Market by Country in 2022, and would continue to be a dominant market till 2030; thereby, achieving a market value of $8,157.9 million by 2030. The Japan market would showcase a CAGR of 25.1% during (2023-2030). Additionally, The India market is anticipated to grow at a CAGR of 26.6% during (2023-2030).
Based on Channel, the market is segmented into Video, Display, Mobile and Others. Based on Type, the market is segmented into Full/Managed Service and Self Service. Based on countries, the market is segmented into China, Japan, India, South Korea, Singapore, Malaysia, and Rest of Asia Pacific.
The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include Google LLC (Alphabet Inc.), Amazon.com, Inc., Adobe, Inc., The TradeDesk, Inc, MediaMath Inc., Adform, Microsoft Corporation (Xandr), SmartyAds, Gourmet Ads, and Basis Technologies.
Scope of the Study
By Channel
- Video
- Display
- Mobile
- Others
By Type
- Full/Managed Service
- Self Service
By Country
- China
- Japan
- India
- South Korea
- Singapore
- Malaysia
- Rest of Asia Pacific
Key Market Players
List of Companies Profiled in the Report:
- Google LLC (Alphabet Inc.)
- Amazon.com, Inc.
- Adobe, Inc.
- The TradeDesk, Inc
- MediaMath Inc.
- Adform
- Microsoft Corporation (Xandr)
- SmartyAds
- Gourmet Ads
- Basis Technologies
Unique Offerings
- Exhaustive coverage
- The highest number of Market tables and figures
- Subscription-based model available
- Guaranteed best price
- Assured post sales research support with 10% customization free
Table of Contents
Chapter 1. Market Scope & Methodology
Chapter 2. Market at a Glance
Chapter 3. Market Overview
Chapter 5. Asia Pacific Demand Side Platform Market by Channel
Chapter 6. Asia Pacific Demand Side Platform Market by Type
Chapter 7. Asia Pacific Demand Side Platform Market by Country
Chapter 8. Company Profiles
Companies Mentioned
- Google LLC (Alphabet Inc.)
- Amazon.com, Inc.
- Adobe, Inc.
- The TradeDesk, Inc
- MediaMath Inc.
- Adform
- Microsoft Corporation (Xandr)
- SmartyAds
- Gourmet Ads
- Basis Technologies
Methodology
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