Interdental brush sales through pharmacies and drugstores have seen a notable increase, reflecting growing consumer awareness about oral hygiene. Pharmacies and drugstores are key distribution channels for interdental brushes due to their accessibility and the trust consumers place in these outlets for health-related products. Thus, the Chinese pharmacies registered a volume of 3.11 million units in 2023.
The China market dominated the Asia Pacific Interdental Brush Market by Country in 2023, and would continue to be a dominant market till 2031; thereby, achieving a market value of $29.19 millions by 2031. The Japan market is registering a CAGR of 5.1% during (2024 - 2031). Additionally, The India market would showcase a CAGR of 6.4% during (2024 - 2031).
Some brushes are designed with softer bristles or alternative materials to cater to individuals with sensitive teeth or gums. These brushes provide effective cleaning while minimizing discomfort and irritation. After dental surgeries or procedures, maintaining oral hygiene is crucial for healing and preventing infections. These brushes are used gently around surgical sites to remove debris and bacteria without disrupting healing. Children and adolescents who struggle with traditional flossing or have orthodontic appliances can benefit from these brushes designed for smaller mouths and teeth. These brushes encourage good oral hygiene habits from a young age and help prevent dental issues.
The adoption of these brushes has been steadily increasing over recent years, driven by several factors highlighting their effectiveness, convenience, and growing consumer awareness of oral health. These brushes are highly effective in cleaning areas between teeth and along the gum line that traditional toothbrushes and flossing may not reach adequately. They remove plaque, food particles, and debris more effectively, reducing the risk of dental issues such as cavities and gum disease. Dental professionals often recommend These brushes as part of a comprehensive oral hygiene routine, contributing to their widespread adoption.
Subsidies make dental care more affordable for Australians, encouraging more frequent visits to dentists. This heightened awareness of oral health often leads to greater interest in preventive measures like these brushes. In 2021-22, 44.8 million dental services were subsidized by private health insurance providers. 4.7 million services were subsidized under the Australian Government's Child Dental Benefits Schedule (Services Australia 2023), which supports providing basic dental services to eligible children aged 2-17. As more Australians seek regular dental check-ups due to subsidies, there is a corresponding increase in awareness of interdental cleaning practices recommended by dental professionals, driving up the demand for these brushes. Dental practitioners, supported by government initiatives, often recommend these brushes as part of preventive oral care routines. This endorsement enhances consumer trust and adoption of these products. The subsidies contribute to overall market growth by creating a conducive environment for dental health awareness campaigns and product promotions, thereby expanding the market in Australia. Therefore, increasing oral care industry and dental subsides given by government in the region is driving the growth of the market.
Based on Handle, the market is segmented into Wire Handles, and Plastic Handles. Based on Distribution Channel, the market is segmented into Pharmacies & Drug Stores, Dental Clinics & Dental Supply Stores, and Online Sales Channels. Based on Type, the market is segmented into Reusable, and Disposable. Based on Bristle, the market is segmented into Nylon, and Plastic. Based on countries, the market is segmented into China, Japan, India, South Korea, Singapore, Australia, and Rest of Asia Pacific.
List of Key Companies Profiled
- TePe Munhygienprodukter AB
- Wisdom Toothbrushes Ltd.
- Prestige Consumer Healthcare, Inc.
- The Procter & Gamble Company
- The Colgate Palmolive Company
- Lion Corporation
- CURADEN AG
- Sunstar Suisse S.A.
- Piksters
- Trisa AG
Market Report Segmentation
By Handle (Volume, Thousand Units (Pack Of 8), USD Million, 2020-2031)- Wire Handles
- Plastic Handles
- Pharmacies & Drug Stores
- Dental Clinics & Dental Supply Stores
- Online Sales Channels
- Reusable
- Disposable
- Nylon
- Plastic
- China
- Japan
- India
- South Korea
- Singapore
- Malaysia
- Rest of Asia Pacific
Table of Contents
Companies Mentioned
- TePe Munhygienprodukter AB
- Wisdom Toothbrushes Ltd.
- Prestige Consumer Healthcare, Inc.
- The Procter & Gamble Company
- The Colgate Palmolive Company
- Lion Corporation
- CURADEN AG
- Sunstar Suisse S.A.
- Piksters
- Trisa AG
Methodology
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