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The CRM market is forecasted to grow by USD 60 billion during 2023-2028, accelerating at a CAGR of 10.23% during the forecast period. The report on the CRM market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.
The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by increasing adoption of CRM by SMEs, increasing adoption of cloud-based offerings, and focus on customer engagement.
The CRM market is segmented as below:
By Application
- Service and support CRM
- Sales CRM
- Marketing CRM software
- E-Commerce software CRM
By Deployment
- SaaS
- On-premise
By Geographical Landscape
- North America
- Europe
- APAC
- South America
- Middle East and Africa
This study identifies the integration of ai into CRM as one of the prime reasons driving the CRM market growth during the next few years. Also, integration of analytics into CRM and growing demand for social interaction will lead to sizable demand in the market.
The report on the CRM market covers the following areas:
- CRM market sizing
- CRM market forecast
- CRM market industry analysis
The robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading CRM market vendors that include Acoustic LP, Adobe Inc., Agile CRM Inc., Concentrix Corp., Huawei Technologies Co. Ltd., HubSpot Inc., Koch Industries Inc., Microsoft Corp., NICE Ltd., Oracle Corp., Pegasystems Inc., Sage Group Plc, Salesforce Inc., SAP SE, SAS Institute Inc., SugarCRM Inc., Verint Systems Inc., Vtiger Systems India Pvt. Ltd., Zendesk Inc., and Zoho Corp. Pvt. Ltd. Also, the CRM market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.
The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to an analysis of the key vendors.
The report presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive research - both primary and secondary. The market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast the accurate market growth.
Table of Contents
Executive Summary
The following companies are recognized as the key players in the global CRM market: Acoustic LP, Adobe Inc., Agile CRM Inc., Concentrix Corp., Huawei Technologies Co. Ltd., HubSpot Inc., Koch Industries Inc., Microsoft Corp., NICE Ltd., Oracle Corp., Pegasystems Inc., Sage Group Plc, Salesforce Inc., SAP SE, SAS Institute Inc., SugarCRM Inc., Verint Systems Inc., Vtiger Systems India Pvt. Ltd., Zendesk Inc., and Zoho Corp. Pvt. Ltd.
Commenting on the report, an analyst from the research team said: "The latest trend gaining momentum in the market is integration of ai into CRM."
According to the report, one of the major drivers for this market is the increasing adoption of CRM by SMEs.
The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to a SWOT analysis of the key vendors.
Companies Mentioned (Partial List)
A selection of companies mentioned in this report includes, but is not limited to:
- Acoustic LP
- Adobe Inc.
- Agile CRM Inc.
- Concentrix Corp.
- Huawei Technologies Co. Ltd.
- HubSpot Inc.
- Koch Industries Inc.
- Microsoft Corp.
- NICE Ltd.
- Oracle Corp.
- Pegasystems Inc.
- Sage Group Plc
- Salesforce Inc.
- SAP SE
- SAS Institute Inc.
- SugarCRM Inc.
- Verint Systems Inc.
- Vtiger Systems India Pvt. Ltd.
- Zendesk Inc.
- Zoho Corp. Pvt. Ltd.
