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In-Game Advertising Market by Type, Category, Format, Platform, Payment Model, Advertising Platform - Global Forecast 2025-2030- Product Image
In-Game Advertising Market by Type, Category, Format, Platform, Payment Model, Advertising Platform - Global Forecast 2025-2030- Product Image
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In-Game Advertising Market by Type, Category, Format, Platform, Payment Model, Advertising Platform - Global Forecast 2025-2030

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    Report

  • 184 Pages
  • October 2024
  • Region: Global
  • 360iResearch™
  • ID: 5888747
UP TO OFF until Dec 31st 2024
1h Free Analyst Time
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The In-Game Advertising Market grew from USD 8.13 billion in 2023 to USD 9.35 billion in 2024. It is expected to continue growing at a CAGR of 11.55%, reaching USD 17.47 billion by 2030.

In-game advertising refers to the integration of promotional content within video games, encompassing various forms such as static ads, dynamic ads, and advergames. The necessity for in-game advertising emerges from the growing global gaming audience and the increasing amount of time individuals spend on gaming platforms, providing brands with access to a highly engaged, diverse demographic. Its application extends across mobile, PC, and console platforms, proving instrumental for gaming companies and advertisers to connect authentically with consumers. Key end-users include gaming companies, advertising agencies, and consumer goods brands aiming to leverage the immersive nature of games to influence purchasing decisions. Market growth is fueled by technological advancements like augmented reality (AR) and virtual reality (VR), enabling more interactive and personalized ad experiences. There's also rising investment in programmatic advertising, allowing real-time ad placements tailored to users' preferences. Potential opportunities lie in the integration of AI for enhanced ad personalization, the expansion of esports sponsorships, and the harnessing of blockchain for transparency. However, challenges include ad fatigue among gamers, technical constraints in seamless ad integration, and resistance due to perceived interruptions in gameplay. Limitations also stem from privacy concerns regarding data collection practices within games. For innovation, developing non-intrusive ad formats and leveraging player behavior analytics could advance the field significantly. Ongoing research into how ads impact user experience without disrupting gameplay is crucial. The market's dynamic nature requires staying abreast of technological trends and consumer behavior shifts to effectively capitalize on the advertising possibilities. Businesses should also consider partnering with gaming studios to co-create content that blends naturally into gaming environments, offering value without undermining gaming experiences. This balanced approach could mitigate challenges and maximize market potential.

Understanding Market Dynamics in the In-Game Advertising Market

The In-Game Advertising Market is rapidly evolving, shaped by dynamic supply and demand trends. These insights provide companies with actionable intelligence to drive investments, develop strategies, and seize emerging opportunities. A comprehensive understanding of market dynamics also helps organizations mitigate political, geographical, technical, social, and economic risks while offering a clearer view of consumer behavior and its effects on manufacturing costs and purchasing decisions.
  • Market Drivers
    • Proliferating trend of videogames among young generation
    • Increasing gaming audiances across the globe
    • Rising need to create brand awareness, engagement and conversions
  • Market Restraints
    • Limited control over the creative content and placement
  • Market Opportunities
    • Deployment of AR/VR technology in in-game advertising
    • Emergence of personalized experience for in-game advertising
  • Market Challenges
    • Ongoing problems with supply chain transparency

Exploring Porter’s Five Forces for the In-Game Advertising Market

Porter’s Five Forces framework further strengthens the insights of the In-Game Advertising Market, delivering a clear and effective methodology for understanding the competitive landscape. This tool enables companies to evaluate their current competitive standing and explore strategic repositioning by assessing businesses’ power dynamics and market positioning. It is also instrumental in determining the profitability of new ventures, helping companies leverage their strengths, address weaknesses, and avoid potential pitfalls.

Applying PESTLE Analysis to the In-Game Advertising Market

External macro-environmental factors deeply influence the performance of the In-Game Advertising Market, and the PESTLE analysis provides a comprehensive framework for understanding these influences. By examining Political, Economic, Social, Technological, Legal, and Environmental elements, this analysis offers organizations critical insights into potential opportunities and risks. It also helps businesses anticipate changes in regulations, consumer behavior, and economic trends, enabling them to make informed, forward-looking decisions.

Analyzing Market Share in the In-Game Advertising Market

The In-Game Advertising Market share analysis evaluates vendor performance. This analysis provides a clear view of each vendor’s standing in the competitive landscape by comparing key metrics such as revenue, customer base, and other critical factors. Additionally, it highlights market concentration, fragmentation, and trends in consolidation, empowering vendors to make strategic decisions that enhance their market position.

Evaluating Vendor Success with the FPNV Positioning Matrix in the In-Game Advertising Market

The In-Game Advertising Market FPNV Positioning Matrix is crucial in evaluating vendors based on business strategy and product satisfaction levels. By segmenting vendors into four quadrants - Forefront (F), Pathfinder (P), Niche (N), and Vital (V) - this matrix helps users make well-informed decisions that best align with their unique needs and objectives in the market.

Strategic Recommendations for Success in the In-Game Advertising Market

The In-Game Advertising Market strategic analysis is essential for organizations aiming to strengthen their position in the global market. A comprehensive review of resources, capabilities, and performance helps businesses identify opportunities for improvement and growth. This approach empowers companies to navigate challenges in the increasingly competitive landscape, ensuring they capitalize on new opportunities and align with long-term success.

Key Company Profiles

The report delves into recent significant developments in the In-Game Advertising Market, highlighting leading vendors and their innovative profiles. These include AdInMo, Adverty, Anzu Virtual Reality Ltd., AppsFlyer, Bidstack, Blizzard Entertainment, Inc., Chartboost, Inc. by Zynga, Electronic Arts Inc., Frameplay, Gadsme, Google LLC by Alphabet Inc., GumGum, Inc., InMobi, Ironsource Ltd., MediaSpike, Motive Interacttuive Inc., NeoReach, Network N, Overwolf, Playwire LLC, Pubfinity, Rapidfire Inc., Super League Gaming, Venatus, and WPP PLC.

Market Segmentation & Coverage

This research report categorizes the In-Game Advertising Market to forecast the revenues and analyze trends in each of the following sub-markets:
  • Type
    • Advergaming
    • Dynamic Ads
    • Static Ads
  • Category
    • Around-The-Game
    • Away-From-The-Game
    • Blended In-Game
  • Format
    • Audio Ads
    • Coupon Ads
    • Display Banners
    • Expandable Ads
    • Interstitial Ads
    • Playable Ads
    • Rewarded Video Ads
  • Platform
    • Console Games
    • Mobile Games
    • PC Games
  • Payment Model
    • Cost Per Click
    • Cost Per Enagagement
    • Cost Per Impression
  • Advertising Platform
    • First-Party Publishers
    • Third-Party Ad Networks
  • Region
    • Americas
      • Argentina
      • Brazil
      • Canada
      • Mexico
      • United States
        • California
        • Florida
        • Illinois
        • New York
        • Ohio
        • Pennsylvania
        • Texas
    • Asia-Pacific
      • Australia
      • China
      • India
      • Indonesia
      • Japan
      • Malaysia
      • Philippines
      • Singapore
      • South Korea
      • Taiwan
      • Thailand
      • Vietnam
    • Europe, Middle East & Africa
      • Denmark
      • Egypt
      • Finland
      • France
      • Germany
      • Israel
      • Italy
      • Netherlands
      • Nigeria
      • Norway
      • Poland
      • Qatar
      • Russia
      • Saudi Arabia
      • South Africa
      • Spain
      • Sweden
      • Switzerland
      • Turkey
      • United Arab Emirates
      • United Kingdom

The report provides a detailed overview of the market, exploring several key areas:

  1. Market Penetration: A thorough examination of the current market landscape, featuring comprehensive data from leading industry players and analyzing their reach and influence across the market.
  2. Market Development: The report identifies significant growth opportunities in emerging markets and assesses expansion potential within established segments, providing a roadmap for future development.
  3. Market Diversification: In-depth coverage of recent product launches, untapped geographic regions, significant industry developments, and strategic investments reshaping the market landscape.
  4. Competitive Assessment & Intelligence: A detailed analysis of the competitive landscape, covering market share, business strategies, product portfolios, certifications, regulatory approvals, patent trends, technological advancements, and innovations in manufacturing by key market players.
  5. Product Development & Innovation: Insight into groundbreaking technologies, R&D efforts, and product innovations that will drive the market in future.

Additionally, the report addresses key questions to assist stakeholders in making informed decisions:

  1. What is the current size of the market, and how is it expected to grow?
  2. Which products, segments, and regions present the most attractive investment opportunities?
  3. What are the prevailing technology trends and regulatory factors influencing the market?
  4. How do top vendors rank regarding market share and competitive positioning?
  5. What revenue sources and strategic opportunities guide vendors' market entry or exit decisions?

Table of Contents

1. Preface
1.1. Objectives of the Study
1.2. Market Segmentation & Coverage
1.3. Years Considered for the Study
1.4. Currency & Pricing
1.5. Language
1.6. Stakeholders
2. Research Methodology
2.1. Define: Research Objective
2.2. Determine: Research Design
2.3. Prepare: Research Instrument
2.4. Collect: Data Source
2.5. Analyze: Data Interpretation
2.6. Formulate: Data Verification
2.7. Publish: Research Report
2.8. Repeat: Report Update
3. Executive Summary
4. Market Overview
5. Market Insights
5.1. Market Dynamics
5.1.1. Drivers
5.1.1.1. Proliferating trend of videogames among young generation
5.1.1.2. Increasing gaming audiances across the globe
5.1.1.3. Rising need to create brand awareness, engagement and conversions
5.1.2. Restraints
5.1.2.1. Limited control over the creative content and placement
5.1.3. Opportunities
5.1.3.1. Deployment of AR/VR technology in in-game advertising
5.1.3.2. Emergence of personalized experience for in-game advertising
5.1.4. Challenges
5.1.4.1. Ongoing problems with supply chain transparency
5.2. Market Segmentation Analysis
5.3. Porter’s Five Forces Analysis
5.3.1. Threat of New Entrants
5.3.2. Threat of Substitutes
5.3.3. Bargaining Power of Customers
5.3.4. Bargaining Power of Suppliers
5.3.5. Industry Rivalry
5.4. PESTLE Analysis
5.4.1. Political
5.4.2. Economic
5.4.3. Social
5.4.4. Technological
5.4.5. Legal
5.4.6. Environmental
6. In-Game Advertising Market, by Type
6.1. Introduction
6.2. Advergaming
6.3. Dynamic Ads
6.4. Static Ads
7. In-Game Advertising Market, by Category
7.1. Introduction
7.2. Around-The-Game
7.3. Away-From-The-Game
7.4. Blended In-Game
8. In-Game Advertising Market, by Format
8.1. Introduction
8.2. Audio Ads
8.3. Coupon Ads
8.4. Display Banners
8.5. Expandable Ads
8.6. Interstitial Ads
8.7. Playable Ads
8.8. Rewarded Video Ads
9. In-Game Advertising Market, by Platform
9.1. Introduction
9.2. Console Games
9.3. Mobile Games
9.4. PC Games
10. In-Game Advertising Market, by Payment Model
10.1. Introduction
10.2. Cost Per Click
10.3. Cost Per Enagagement
10.4. Cost Per Impression
11. In-Game Advertising Market, by Advertising Platform
11.1. Introduction
11.2. First-Party Publishers
11.3. Third-Party Ad Networks
12. Americas In-Game Advertising Market
12.1. Introduction
12.2. Argentina
12.3. Brazil
12.4. Canada
12.5. Mexico
12.6. United States
13. Asia-Pacific In-Game Advertising Market
13.1. Introduction
13.2. Australia
13.3. China
13.4. India
13.5. Indonesia
13.6. Japan
13.7. Malaysia
13.8. Philippines
13.9. Singapore
13.10. South Korea
13.11. Taiwan
13.12. Thailand
13.13. Vietnam
14. Europe, Middle East & Africa In-Game Advertising Market
14.1. Introduction
14.2. Denmark
14.3. Egypt
14.4. Finland
14.5. France
14.6. Germany
14.7. Israel
14.8. Italy
14.9. Netherlands
14.10. Nigeria
14.11. Norway
14.12. Poland
14.13. Qatar
14.14. Russia
14.15. Saudi Arabia
14.16. South Africa
14.17. Spain
14.18. Sweden
14.19. Switzerland
14.20. Turkey
14.21. United Arab Emirates
14.22. United Kingdom
15. Competitive Landscape
15.1. Market Share Analysis, 2023
15.2. FPNV Positioning Matrix, 2023
15.3. Competitive Scenario Analysis
15.4. Strategy Analysis & Recommendation
List of Figures
FIGURE 1. IN-GAME ADVERTISING MARKET RESEARCH PROCESS
FIGURE 2. IN-GAME ADVERTISING MARKET SIZE, 2023 VS 2030
FIGURE 3. GLOBAL IN-GAME ADVERTISING MARKET SIZE, 2018-2030 (USD MILLION)
FIGURE 4. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY REGION, 2023 VS 2024 VS 2030 (USD MILLION)
FIGURE 5. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
FIGURE 6. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY TYPE, 2023 VS 2030 (%)
FIGURE 7. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY TYPE, 2023 VS 2024 VS 2030 (USD MILLION)
FIGURE 8. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY CATEGORY, 2023 VS 2030 (%)
FIGURE 9. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY CATEGORY, 2023 VS 2024 VS 2030 (USD MILLION)
FIGURE 10. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY FORMAT, 2023 VS 2030 (%)
FIGURE 11. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY FORMAT, 2023 VS 2024 VS 2030 (USD MILLION)
FIGURE 12. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY PLATFORM, 2023 VS 2030 (%)
FIGURE 13. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY PLATFORM, 2023 VS 2024 VS 2030 (USD MILLION)
FIGURE 14. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY PAYMENT MODEL, 2023 VS 2030 (%)
FIGURE 15. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY PAYMENT MODEL, 2023 VS 2024 VS 2030 (USD MILLION)
FIGURE 16. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY ADVERTISING PLATFORM, 2023 VS 2030 (%)
FIGURE 17. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY ADVERTISING PLATFORM, 2023 VS 2024 VS 2030 (USD MILLION)
FIGURE 18. AMERICAS IN-GAME ADVERTISING MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
FIGURE 19. AMERICAS IN-GAME ADVERTISING MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
FIGURE 20. UNITED STATES IN-GAME ADVERTISING MARKET SIZE, BY STATE, 2023 VS 2030 (%)
FIGURE 21. UNITED STATES IN-GAME ADVERTISING MARKET SIZE, BY STATE, 2023 VS 2024 VS 2030 (USD MILLION)
FIGURE 22. ASIA-PACIFIC IN-GAME ADVERTISING MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
FIGURE 23. ASIA-PACIFIC IN-GAME ADVERTISING MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
FIGURE 24. EUROPE, MIDDLE EAST & AFRICA IN-GAME ADVERTISING MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
FIGURE 25. EUROPE, MIDDLE EAST & AFRICA IN-GAME ADVERTISING MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
FIGURE 26. IN-GAME ADVERTISING MARKET SHARE, BY KEY PLAYER, 2023
FIGURE 27. IN-GAME ADVERTISING MARKET, FPNV POSITIONING MATRIX, 2023
List of Tables
TABLE 1. IN-GAME ADVERTISING MARKET SEGMENTATION & COVERAGE
TABLE 2. UNITED STATES DOLLAR EXCHANGE RATE, 2018-2023
TABLE 3. GLOBAL IN-GAME ADVERTISING MARKET SIZE, 2018-2030 (USD MILLION)
TABLE 4. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY REGION, 2018-2030 (USD MILLION)
TABLE 5. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
TABLE 6. IN-GAME ADVERTISING MARKET DYNAMICS
TABLE 7. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
TABLE 8. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY ADVERGAMING, BY REGION, 2018-2030 (USD MILLION)
TABLE 9. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY DYNAMIC ADS, BY REGION, 2018-2030 (USD MILLION)
TABLE 10. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY STATIC ADS, BY REGION, 2018-2030 (USD MILLION)
TABLE 11. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY CATEGORY, 2018-2030 (USD MILLION)
TABLE 12. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY AROUND-THE-GAME, BY REGION, 2018-2030 (USD MILLION)
TABLE 13. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY AWAY-FROM-THE-GAME, BY REGION, 2018-2030 (USD MILLION)
TABLE 14. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY BLENDED IN-GAME, BY REGION, 2018-2030 (USD MILLION)
TABLE 15. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY FORMAT, 2018-2030 (USD MILLION)
TABLE 16. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY AUDIO ADS, BY REGION, 2018-2030 (USD MILLION)
TABLE 17. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY COUPON ADS, BY REGION, 2018-2030 (USD MILLION)
TABLE 18. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY DISPLAY BANNERS, BY REGION, 2018-2030 (USD MILLION)
TABLE 19. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY EXPANDABLE ADS, BY REGION, 2018-2030 (USD MILLION)
TABLE 20. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY INTERSTITIAL ADS, BY REGION, 2018-2030 (USD MILLION)
TABLE 21. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY PLAYABLE ADS, BY REGION, 2018-2030 (USD MILLION)
TABLE 22. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY REWARDED VIDEO ADS, BY REGION, 2018-2030 (USD MILLION)
TABLE 23. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
TABLE 24. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY CONSOLE GAMES, BY REGION, 2018-2030 (USD MILLION)
TABLE 25. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY MOBILE GAMES, BY REGION, 2018-2030 (USD MILLION)
TABLE 26. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY PC GAMES, BY REGION, 2018-2030 (USD MILLION)
TABLE 27. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY PAYMENT MODEL, 2018-2030 (USD MILLION)
TABLE 28. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY COST PER CLICK, BY REGION, 2018-2030 (USD MILLION)
TABLE 29. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY COST PER ENAGAGEMENT, BY REGION, 2018-2030 (USD MILLION)
TABLE 30. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY COST PER IMPRESSION, BY REGION, 2018-2030 (USD MILLION)
TABLE 31. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY ADVERTISING PLATFORM, 2018-2030 (USD MILLION)
TABLE 32. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY FIRST-PARTY PUBLISHERS, BY REGION, 2018-2030 (USD MILLION)
TABLE 33. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY THIRD-PARTY AD NETWORKS, BY REGION, 2018-2030 (USD MILLION)
TABLE 34. AMERICAS IN-GAME ADVERTISING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
TABLE 35. AMERICAS IN-GAME ADVERTISING MARKET SIZE, BY CATEGORY, 2018-2030 (USD MILLION)
TABLE 36. AMERICAS IN-GAME ADVERTISING MARKET SIZE, BY FORMAT, 2018-2030 (USD MILLION)
TABLE 37. AMERICAS IN-GAME ADVERTISING MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
TABLE 38. AMERICAS IN-GAME ADVERTISING MARKET SIZE, BY PAYMENT MODEL, 2018-2030 (USD MILLION)
TABLE 39. AMERICAS IN-GAME ADVERTISING MARKET SIZE, BY ADVERTISING PLATFORM, 2018-2030 (USD MILLION)
TABLE 40. AMERICAS IN-GAME ADVERTISING MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
TABLE 41. ARGENTINA IN-GAME ADVERTISING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
TABLE 42. ARGENTINA IN-GAME ADVERTISING MARKET SIZE, BY CATEGORY, 2018-2030 (USD MILLION)
TABLE 43. ARGENTINA IN-GAME ADVERTISING MARKET SIZE, BY FORMAT, 2018-2030 (USD MILLION)
TABLE 44. ARGENTINA IN-GAME ADVERTISING MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
TABLE 45. ARGENTINA IN-GAME ADVERTISING MARKET SIZE, BY PAYMENT MODEL, 2018-2030 (USD MILLION)
TABLE 46. ARGENTINA IN-GAME ADVERTISING MARKET SIZE, BY ADVERTISING PLATFORM, 2018-2030 (USD MILLION)
TABLE 47. BRAZIL IN-GAME ADVERTISING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
TABLE 48. BRAZIL IN-GAME ADVERTISING MARKET SIZE, BY CATEGORY, 2018-2030 (USD MILLION)
TABLE 49. BRAZIL IN-GAME ADVERTISING MARKET SIZE, BY FORMAT, 2018-2030 (USD MILLION)
TABLE 50. BRAZIL IN-GAME ADVERTISING MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
TABLE 51. BRAZIL IN-GAME ADVERTISING MARKET SIZE, BY PAYMENT MODEL, 2018-2030 (USD MILLION)
TABLE 52. BRAZIL IN-GAME ADVERTISING MARKET SIZE, BY ADVERTISING PLATFORM, 2018-2030 (USD MILLION)
TABLE 53. CANADA IN-GAME ADVERTISING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
TABLE 54. CANADA IN-GAME ADVERTISING MARKET SIZE, BY CATEGORY, 2018-2030 (USD MILLION)
TABLE 55. CANADA IN-GAME ADVERTISING MARKET SIZE, BY FORMAT, 2018-2030 (USD MILLION)
TABLE 56. CANADA IN-GAME ADVERTISING MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
TABLE 57. CANADA IN-GAME ADVERTISING MARKET SIZE, BY PAYMENT MODEL, 2018-2030 (USD MILLION)
TABLE 58. CANADA IN-GAME ADVERTISING MARKET SIZE, BY ADVERTISING PLATFORM, 2018-2030 (USD MILLION)
TABLE 59. MEXICO IN-GAME ADVERTISING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
TABLE 60. MEXICO IN-GAME ADVERTISING MARKET SIZE, BY CATEGORY, 2018-2030 (USD MILLION)
TABLE 61. MEXICO IN-GAME ADVERTISING MARKET SIZE, BY FORMAT, 2018-2030 (USD MILLION)
TABLE 62. MEXICO IN-GAME ADVERTISING MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
TABLE 63. MEXICO IN-GAME ADVERTISING MARKET SIZE, BY PAYMENT MODEL, 2018-2030 (USD MILLION)
TABLE 64. MEXICO IN-GAME ADVERTISING MARKET SIZE, BY ADVERTISING PLATFORM, 2018-2030 (USD MILLION)
TABLE 65. UNITED STATES IN-GAME ADVERTISING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
TABLE 66. UNITED STATES IN-GAME ADVERTISING MARKET SIZE, BY CATEGORY, 2018-2030 (USD MILLION)
TABLE 67. UNITED STATES IN-GAME ADVERTISING MARKET SIZE, BY FORMAT, 2018-2030 (USD MILLION)
TABLE 68. UNITED STATES IN-GAME ADVERTISING MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
TABLE 69. UNITED STATES IN-GAME ADVERTISING MARKET SIZE, BY PAYMENT MODEL, 2018-2030 (USD MILLION)
TABLE 70. UNITED STATES IN-GAME ADVERTISING MARKET SIZE, BY ADVERTISING PLATFORM, 2018-2030 (USD MILLION)
TABLE 71. UNITED STATES IN-GAME ADVERTISING MARKET SIZE, BY STATE, 2018-2030 (USD MILLION)
TABLE 72. ASIA-PACIFIC IN-GAME ADVERTISING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
TABLE 73. ASIA-PACIFIC IN-GAME ADVERTISING MARKET SIZE, BY CATEGORY, 2018-2030 (USD MILLION)
TABLE 74. ASIA-PACIFIC IN-GAME ADVERTISING MARKET SIZE, BY FORMAT, 2018-2030 (USD MILLION)
TABLE 75. ASIA-PACIFIC IN-GAME ADVERTISING MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
TABLE 76. ASIA-PACIFIC IN-GAME ADVERTISING MARKET SIZE, BY PAYMENT MODEL, 2018-2030 (USD MILLION)
TABLE 77. ASIA-PACIFIC IN-GAME ADVERTISING MARKET SIZE, BY ADVERTISING PLATFORM, 2018-2030 (USD MILLION)
TABLE 78. ASIA-PACIFIC IN-GAME ADVERTISING MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
TABLE 79. AUSTRALIA IN-GAME ADVERTISING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
TABLE 80. AUSTRALIA IN-GAME ADVERTISING MARKET SIZE, BY CATEGORY, 2018-2030 (USD MILLION)
TABLE 81. AUSTRALIA IN-GAME ADVERTISING MARKET SIZE, BY FORMAT, 2018-2030 (USD MILLION)
TABLE 82. AUSTRALIA IN-GAME ADVERTISING MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
TABLE 83. AUSTRALIA IN-GAME ADVERTISING MARKET SIZE, BY PAYMENT MODEL, 2018-2030 (USD MILLION)
TABLE 84. AUSTRALIA IN-GAME ADVERTISING MARKET SIZE, BY ADVERTISING PLATFORM, 2018-2030 (USD MILLION)
TABLE 85. CHINA IN-GAME ADVERTISING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
TABLE 86. CHINA IN-GAME ADVERTISING MARKET SIZE, BY CATEGORY, 2018-2030 (USD MILLION)
TABLE 87. CHINA IN-GAME ADVERTISING MARKET SIZE, BY FORMAT, 2018-2030 (USD MILLION)
TABLE 88. CHINA IN-GAME ADVERTISING MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
TABLE 89. CHINA IN-GAME ADVERTISING MARKET SIZE, BY PAYMENT MODEL, 2018-2030 (USD MILLION)
TABLE 90. CHINA IN-GAME ADVERTISING MARKET SIZE, BY ADVERTISING PLATFORM, 2018-2030 (USD MILLION)
TABLE 91. INDIA IN-GAME ADVERTISING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
TABLE 92. INDIA IN-GAME ADVERTISING MARKET SIZE, BY CATEGORY, 2018-2030 (USD MILLION)
TABLE 93. INDIA IN-GAME ADVERTISING MARKET SIZE, BY FORMAT, 2018-2030 (USD MILLION)
TABLE 94. INDIA IN-GAME ADVERTISING MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
TABLE 95. INDIA IN-GAME ADVERTISING MARKET SIZE, BY PAYMENT MODEL, 2018-2030 (USD MILLION)
TABLE 96. INDIA IN-GAME ADVERTISING MARKET SIZE, BY ADVERTISING PLATFORM, 2018-2030 (USD MILLION)
TABLE 97. INDONESIA IN-GAME ADVERTISING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
TABLE 98. INDONESIA IN-GAME ADVERTISING MARKET SIZE, BY CATEGORY, 2018-2030 (USD MILLION)
TABLE 99. INDONESIA IN-GAME ADVERTISING MARKET SIZE, BY FORMAT, 2018-2030 (USD MILLION)
TABLE 100. INDONESIA IN-GAME ADVERTISING MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
TABLE 101. INDONESIA IN-GAME ADVERTISING MARKET SIZE, BY PAYMENT MODEL, 2018-2030 (USD MILLION)
TABLE 102. INDONESIA IN-GAME ADVERTISING MARKET SIZE, BY ADVERTISING PLATFORM, 2018-2030 (USD MILLION)
TABLE 103. JAPAN IN-GAME ADVERTISING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
TABLE 104. JAPAN IN-GAME ADVERTISING MARKET SIZE, BY CATEGORY, 2018-2030 (USD MILLION)
TABLE 105. JAPAN IN-GAME ADVERTISING MARKET SIZE, BY FORMAT, 2018-2030 (USD MILLION)
TABLE 106. JAPAN IN-GAME ADVERTISING MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
TABLE 107. JAPAN IN-GAME ADVERTISING MARKET SIZE, BY PAYMENT MODEL, 2018-2030 (USD MILLION)
TABLE 108. JAPAN IN-GAME ADVERTISING MARKET SIZE, BY ADVERTISING PLATFORM, 2018-2030 (USD MILLION)
TABLE 109. MALAYSIA IN-GAME ADVERTISING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
TABLE 110. MALAYSIA IN-GAME ADVERTISING MARKET SIZE, BY CATEGORY, 2018-2030 (USD MILLION)
TABLE 111. MALAYSIA IN-GAME ADVERTISING MARKET SIZE, BY FORMAT, 2018-2030 (USD MILLION)
TABLE 112. MALAYSIA IN-GAME ADVERTISING MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
TABLE 113. MALAYSIA IN-GAME ADVERTISING MARKET SIZE, BY PAYMENT MODEL, 2018-2030 (USD MILLION)
TABLE 114. MALAYSIA IN-GAME ADVERTISING MARKET SIZE, BY ADVERTISING PLATFORM, 2018-2030 (USD MILLION)
TABLE 115. PHILIPPINES IN-GAME ADVERTISING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
TABLE 116. PHILIPPINES IN-GAME ADVERTISING MARKET SIZE, BY CATEGORY, 2018-2030 (USD MILLION)
TABLE 117. PHILIPPINES IN-GAME ADVERTISING MARKET SIZE, BY FORMAT, 2018-2030 (USD MILLION)
TABLE 118. PHILIPPINES IN-GAME ADVERTISING MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
TABLE 119. PHILIPPINES IN-GAME ADVERTISING MARKET SIZE, BY PAYMENT MODEL, 2018-2030 (USD MILLION)
TABLE 120. PHILIPPINES IN-GAME ADVERTISING MARKET SIZE, BY ADVERTISING PLATFORM, 2018-2030 (USD MILLION)
TABLE 121. SINGAPORE IN-GAME ADVERTISING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
TABLE 122. SINGAPORE IN-GAME ADVERTISING MARKET SIZE, BY CATEGORY, 2018-2030 (USD MILLION)
TABLE 123. SINGAPORE IN-GAME ADVERTISING MARKET SIZE, BY FORMAT, 2018-2030 (USD MILLION)
TABLE 124. SINGAPORE IN-GAME ADVERTISING MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
TABLE 125. SINGAPORE IN-GAME ADVERTISING MARKET SIZE, BY PAYMENT MODEL, 2018-2030 (USD MILLION)
TABLE 126. SINGAPORE IN-GAME ADVERTISING MARKET SIZE, BY ADVERTISING PLATFORM, 2018-2030 (USD MILLION)
TABLE 127. SOUTH KOREA IN-GAME ADVERTISING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
TABLE 128. SOUTH KOREA IN-GAME ADVERTISING MARKET SIZE, BY CATEGORY, 2018-2030 (USD MILLION)
TABLE 129. SOUTH KOREA IN-GAME ADVERTISING MARKET SIZE, BY FORMAT, 2018-2030 (USD MILLION)
TABLE 130. SOUTH KOREA IN-GAME ADVERTISING MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
TABLE 131. SOUTH KOREA IN-GAME ADVERTISING MARKET SIZE, BY PAYMENT MODEL, 2018-2030 (USD MILLION)
TABLE 132. SOUTH KOREA IN-GAME ADVERTISING MARKET SIZE, BY ADVERTISING PLATFORM, 2018-2030 (USD MILLION)
TABLE 133. TAIWAN IN-GAME ADVERTISING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
TABLE 134. TAIWAN IN-GAME ADVERTISING MARKET SIZE, BY CATEGORY, 2018-2030 (USD MILLION)
TABLE 135. TAIWAN IN-GAME ADVERTISING MARKET SIZE, BY FORMAT, 2018-2030 (USD MILLION)
TABLE 136. TAIWAN IN-GAME ADVERTISING MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
TABLE 137. TAIWAN IN-GAME ADVERTISING MARKET SIZE, BY PAYMENT MODEL, 2018-2030 (USD MILLION)
TABLE 138. TAIWAN IN-GAME ADVERTISING MARKET SIZE, BY ADVERTISING PLATFORM, 2018-2030 (USD MILLION)
TABLE 139. THAILAND IN-GAME ADVERTISING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
TABLE 140. THAILAND IN-GAME ADVERTISING MARKET SIZE, BY CATEGORY, 2018-2030 (USD MILLION)
TABLE 141. THAILAND IN-GAME ADVERTISING MARKET SIZE, BY FORMAT, 2018-2030 (USD MILLION)
TABLE 142. THAILAND IN-GAME ADVERTISING MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
TABLE 143. THAILAND IN-GAME ADVERTISING MARKET SIZE, BY PAYMENT MODEL, 2018-2030 (USD MILLION)
TABLE 144. THAILAND IN-GAME ADVERTISING MARKET SIZE, BY ADVERTISING PLATFORM, 2018-2030 (USD MILLION)
TABLE 145. VIETNAM IN-GAME ADVERTISING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
TABLE 146. VIETNAM IN-GAME ADVERTISING MARKET SIZE, BY CATEGORY, 2018-2030 (USD MILLION)
TABLE 147. VIETNAM IN-GAME ADVERTISING MARKET SIZE, BY FORMAT, 2018-2030 (USD MILLION)
TABLE 148. VIETNAM IN-GAME ADVERTISING MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
TABLE 149. VIETNAM IN-GAME ADVERTISING MARKET SIZE, BY PAYMENT MODEL, 2018-2030 (USD MILLION)
TABLE 150. VIETNAM IN-GAME ADVERTISING MARKET SIZE, BY ADVERTISING PLATFORM, 2018-2030 (USD MILLION)
TABLE 151. EUROPE, MIDDLE EAST & AFRICA IN-GAME ADVERTISING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
TABLE 152. EUROPE, MIDDLE EAST & AFRICA IN-GAME ADVERTISING MARKET SIZE, BY CATEGORY, 2018-2030 (USD MILLION)
TABLE 153. EUROPE, MIDDLE EAST & AFRICA IN-GAME ADVERTISING MARKET SIZE, BY FORMAT, 2018-2030 (USD MILLION)
TABLE 154. EUROPE, MIDDLE EAST & AFRICA IN-GAME ADVERTISING MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
TABLE 155. EUROPE, MIDDLE EAST & AFRICA IN-GAME ADVERTISING MARKET SIZE, BY PAYMENT MODEL, 2018-2030 (USD MILLION)
TABLE 156. EUROPE, MIDDLE EAST & AFRICA IN-GAME ADVERTISING MARKET SIZE, BY ADVERTISING PLATFORM, 2018-2030 (USD MILLION)
TABLE 157. EUROPE, MIDDLE EAST & AFRICA IN-GAME ADVERTISING MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
TABLE 158. DENMARK IN-GAME ADVERTISING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
TABLE 159. DENMARK IN-GAME ADVERTISING MARKET SIZE, BY CATEGORY, 2018-2030 (USD MILLION)
TABLE 160. DENMARK IN-GAME ADVERTISING MARKET SIZE, BY FORMAT, 2018-2030 (USD MILLION)
TABLE 161. DENMARK IN-GAME ADVERTISING MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
TABLE 162. DENMARK IN-GAME ADVERTISING MARKET SIZE, BY PAYMENT MODEL, 2018-2030 (USD MILLION)
TABLE 163. DENMARK IN-GAME ADVERTISING MARKET SIZE, BY ADVERTISING PLATFORM, 2018-2030 (USD MILLION)
TABLE 164. EGYPT IN-GAME ADVERTISING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
TABLE 165. EGYPT IN-GAME ADVERTISING MARKET SIZE, BY CATEGORY, 2018-2030 (USD MILLION)
TABLE 166. EGYPT IN-GAME ADVERTISING MARKET SIZE, BY FORMAT, 2018-2030 (USD MILLION)
TABLE 167. EGYPT IN-GAME ADVERTISING MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
TABLE 168. EGYPT IN-GAME ADVERTISING MARKET SIZE, BY PAYMENT MODEL, 2018-2030 (USD MILLION)
TABLE 169. EGYPT IN-GAME ADVERTISING MARKET SIZE, BY ADVERTISING PLATFORM, 2018-2030 (USD MILLION)
TABLE 170. FINLAND IN-GAME ADVERTISING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
TABLE 171. FINLAND IN-GAME ADVERTISING MARKET SIZE, BY CATEGORY, 2018-2030 (USD MILLION)
TABLE 172. FINLAND IN-GAME ADVERTISING MARKET SIZE, BY FORMAT, 2018-2030 (USD MILLION)
TABLE 173. FINLAND IN-GAME ADVERTISING MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
TABLE 174. FINLAND IN-GAME ADVERTISING MARKET SIZE, BY PAYMENT MODEL, 2018-2030 (USD MILLION)
TABLE 175. FINLAND IN-GAME ADVERTISING MARKET SIZE, BY ADVERTISING PLATFORM, 2018-2030 (USD MILLION)
TABLE 176. FRANCE IN-GAME ADVERTISING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
TABLE 177. FRANCE IN-GAME ADVERTISING MARKET SIZE, BY CATEGORY, 2018-2030 (USD MILLION)
TABLE 178. FRANCE IN-GAME ADVERTISING MARKET SIZE, BY FORMAT, 2018-2030 (USD MILLION)
TABLE 179. FRANCE IN-GAME ADVERTISING MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
TABLE 180. FRANCE IN-GAME ADVERTISING MARKET SIZE, BY PAYMENT MODEL, 2018-2030 (USD MILLION)
TABLE 181. FRANCE IN-GAME ADVERTISING MARKET SIZE, BY ADVERTISING PLATFORM, 2018-2030 (USD MILLION)
TABLE 182. GERMANY IN-GAME ADVERTISING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
TABLE 183. GERMANY IN-GAME ADVERTISING MARKET SIZE, BY CATEGORY, 2018-2030 (USD MILLION)
TABLE 184. GERMANY IN-GAME ADVERTISING MARKET SIZE, BY FORMAT, 2018-2030 (USD MILLION)
TABLE 185. GERMANY IN-GAME ADVERTISING MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
TABLE 186. GERMANY IN-GAME ADVERTISING MARKET SIZE, BY PAYMENT MODEL, 2018-2030 (USD MILLION)
TABLE 187. GERMANY IN-GAME ADVERTISING MARKET SIZE, BY ADVERTISING PLATFORM, 2018-2030 (USD MILLION)
TABLE 188. ISRAEL IN-GAME ADVERTISING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
TABLE 189. ISRAEL IN-GAME ADVERTISING MARKET SIZE, BY CATEGORY, 2018-2030 (USD MILLION)
TABLE 190. ISRAEL IN-GAME ADVERTISING MARKET SIZE, BY FORMAT, 2018-2030 (USD MILLION)
TABLE 191. ISRAEL IN-GAME ADVERTISING MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
TABLE 192. ISRAEL IN-GAME ADVERTISING MARKET SIZE, BY PAYMENT MODEL, 2018-2030 (USD MILLION)
TABLE 193. ISRAEL IN-GAME ADVERTISING MARKET SIZE, BY ADVERTISING PLATFORM, 2018-2030 (USD MILLION)
TABLE 194. ITALY IN-GAME ADVERTISING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
TABLE 195. ITALY IN-GAME ADVERTISING MARKET SIZE, BY CATEGORY, 2018-2030 (USD MILLION)
TABLE 196. ITALY IN-GAME ADVERTISING MARKET SIZE, BY FORMAT, 2018-2030 (USD MILLION)
TABLE 197. ITALY IN-GAME ADVERTISING MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
TABLE 198. ITALY IN-GAME ADVERTISING MARKET SIZE, BY PAYMENT MODEL, 2018-2030 (USD MILLION)
TABLE 199. ITALY IN-GAME ADVERTISING MARKET SIZE, BY ADVERTISING PLATFORM, 2018-2030 (USD MILLION)
TABLE 200. NETHERLANDS IN-GAME ADVERTISING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
TABLE 201. NETHERLANDS IN-GAME ADVERTISING MARKET SIZE, BY CATEGORY, 2018-2030 (USD MILLION)
TABLE 202. NETHERLANDS IN-GAME ADVERTISING MARKET SIZE, BY FORMAT, 2018-2030 (USD MILLION)
TABLE 203. NETHERLANDS IN-GAME ADVERTISING MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
TABLE 204. NETHERLANDS IN-GAME ADVERTISING MARKET SIZE, BY PAYMENT MODEL, 2018-2030 (USD MILLION)
TABLE 205. NETHERLANDS IN-GAME ADVERTISING MARKET SIZE, BY ADVERTISING PLATFORM, 2018-2030 (USD MILLION)
TABLE 206. NIGERIA IN-GAME ADVERTISING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
TABLE 207. NIGERIA IN-GAME ADVERTISING MARKET SIZE, BY CATEGORY, 2018-2030 (USD MILLION)
TABLE 208. NIGERIA IN-GAME ADVERTISING MARKET SIZE, BY FORMAT, 2018-2030 (USD MILLION)
TABLE 209. NIGERIA IN-GAME ADVERTISING MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
TABLE 210. NIGERIA IN-GAME ADVERTISING MARKET SIZE, BY PAYMENT MODEL, 2018-2030 (USD MILLION)
TABLE 211. NIGERIA IN-GAME ADVERTISING MARKET SIZE, BY ADVERTISING PLATFORM, 2018-2030 (USD MILLION)
TABLE 212. NORWAY IN-GAME ADVERTISING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
TABLE 213. NORWAY IN-GAME ADVERTISING MARKET SIZE, BY CATEGORY, 2018-2030 (USD MILLION)
TABLE 214. NORWAY IN-GAME ADVERTISING MARKET SIZE, BY FORMAT, 2018-2030 (USD MILLION)
TABLE 215. NORWAY IN-GAME ADVERTISING MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
TABLE 216. NORWAY IN-GAME ADVERTISING MARKET SIZE, BY PAYMENT MODEL, 2018-2030 (USD MILLION)
TABLE 217. NORWAY IN-GAME ADVERTISING MARKET SIZE, BY ADVERTISING PLATFORM, 2018-2030 (USD MILLION)
TABLE 218. POLAND IN-GAME ADVERTISING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
TABLE 219. POLAND IN-GAME ADVERTISING MARKET SIZE, BY CATEGORY, 2018-2030 (USD MILLION)
TABLE 220. POLAND IN-GAME ADVERTISING MARKET SIZE, BY FORMAT, 2018-2030 (USD MILLION)
TABLE 221. POLAND IN-GAME ADVERTISING MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
TABLE 222. POLAND IN-GAME ADVERTISING MARKET SIZE, BY PAYMENT MODEL, 2018-2030 (USD MILLION)
TABLE 223. POLAND IN-GAME ADVERTISING MARKET SIZE, BY ADVERTISING PLATFORM, 2018-2030 (USD MILLION)
TABLE 224. QATAR IN-GAME ADVERTISING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
TABLE 225. QATAR IN-GAME ADVERTISING MARKET SIZE, BY CATEGORY, 2018-2030 (USD MILLION)
TABLE 226. QATAR IN-GAME ADVERTISING MARKET SIZE, BY FORMAT, 2018-2030 (USD MILLION)
TABLE 227. QATAR IN-GAME ADVERTISING MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
TABLE 228. QATAR IN-GAME ADVERTISING MARKET SIZE, BY PAYMENT MODEL, 2018-2030 (USD MILLION)
TABLE 229. QATAR IN-GAME ADVERTISING MARKET SIZE, BY ADVERTISING PLATFORM, 2018-2030 (USD MILLION)
TABLE 230. RUSSIA IN-GAME ADVERTISING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
TABLE 231. RUSSIA IN-GAME ADVERTISING MARKET SIZE, BY CATEGORY, 2018-2030 (USD MILLION)
TABLE 232. RUSSIA IN-GAME ADVERTISING MARKET SIZE, BY FORMAT, 2018-2030 (USD MILLION)
TABLE 233. RUSSIA IN-GAME ADVERTISING MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
TABLE 234. RUSSIA IN-GAME ADVERTISING MARKET SIZE, BY PAYMENT MODEL, 2018-2030 (USD MILLION)
TABLE 235. RUSSIA IN-GAME ADVERTISING MARKET SIZE, BY ADVERTISING PLATFORM, 2018-2030 (USD MILLION)
TABLE 236. SAUDI ARABIA IN-GAME ADVERTISING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
TABLE 237. SAUDI ARABIA IN-GAME ADVERTISING MARKET SIZE, BY CATEGORY, 2018-2030 (USD MILLION)
TABLE 238. SAUDI ARABIA IN-GAME ADVERTISING MARKET SIZE, BY FORMAT, 2018-2030 (USD MILLION)
TABLE 239. SAUDI ARABIA IN-GAME ADVERTISING MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
TABLE 240. SAUDI ARABIA IN-GAME ADVERTISING MARKET SIZE, BY PAYMENT MODEL, 2018-2030 (USD MILLION)
TABLE 241. SAUDI ARABIA IN-GAME ADVERTISING MARKET SIZE, BY ADVERTISING PLATFORM, 2018-2030 (USD MILLION)
TABLE 242. SOUTH AFRICA IN-GAME ADVERTISING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
TABLE 243. SOUTH AFRICA IN-GAME ADVERTISING MARKET SIZE, BY CATEGORY, 2018-2030 (USD MILLION)
TABLE 244. SOUTH AFRICA IN-GAME ADVERTISING MARKET SIZE, BY FORMAT, 2018-2030 (USD MILLION)
TABLE 245. SOUTH AFRICA IN-GAME ADVERTISING MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
TABLE 246. SOUTH AFRICA IN-GAME ADVERTISING MARKET SIZE, BY PAYMENT MODEL, 2018-2030 (USD MILLION)
TABLE 247. SOUTH AFRICA IN-GAME ADVERTISING MARKET SIZE, BY ADVERTISING PLATFORM, 2018-2030 (USD MILLION)
TABLE 248. SPAIN IN-GAME ADVERTISING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
TABLE 249. SPAIN IN-GAME ADVERTISING MARKET SIZE, BY CATEGORY, 2018-2030 (USD MILLION)
TABLE 250. SPAIN IN-GAME ADVERTISING MARKET SIZE, BY FORMAT, 2018-2030 (USD MILLION)
TABLE 251. SPAIN IN-GAME ADVERTISING MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
TABLE 252. SPAIN IN-GAME ADVERTISING MARKET SIZE, BY PAYMENT MODEL, 2018-2030 (USD MILLION)
TABLE 253. SPAIN IN-GAME ADVERTISING MARKET SIZE, BY ADVERTISING PLATFORM, 2018-2030 (USD MILLION)
TABLE 254. SWEDEN IN-GAME ADVERTISING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
TABLE 255. SWEDEN IN-GAME ADVERTISING MARKET SIZE, BY CATEGORY, 2018-2030 (USD MILLION)
TABLE 256. SWEDEN IN-GAME ADVERTISING MARKET SIZE, BY FORMAT, 2018-2030 (USD MILLION)
TABLE 257. SWEDEN IN-GAME ADVERTISING MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
TABLE 258. SWEDEN IN-GAME ADVERTISING MARKET SIZE, BY PAYMENT MODEL, 2018-2030 (USD MILLION)
TABLE 259. SWEDEN IN-GAME ADVERTISING MARKET SIZE, BY ADVERTISING PLATFORM, 2018-2030 (USD MILLION)
TABLE 260. SWITZERLAND IN-GAME ADVERTISING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
TABLE 261. SWITZERLAND IN-GAME ADVERTISING MARKET SIZE, BY CATEGORY, 2018-2030 (USD MILLION)
TABLE 262. SWITZERLAND IN-GAME ADVERTISING MARKET SIZE, BY FORMAT, 2018-2030 (USD MILLION)
TABLE 263. SWITZERLAND IN-GAME ADVERTISING MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
TABLE 264. SWITZERLAND IN-GAME ADVERTISING MARKET SIZE, BY PAYMENT MODEL, 2018-2030 (USD MILLION)
TABLE 265. SWITZERLAND IN-GAME ADVERTISING MARKET SIZE, BY ADVERTISING PLATFORM, 2018-2030 (USD MILLION)
TABLE 266. TURKEY IN-GAME ADVERTISING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
TABLE 267. TURKEY IN-GAME ADVERTISING MARKET SIZE, BY CATEGORY, 2018-2030 (USD MILLION)
TABLE 268. TURKEY IN-GAME ADVERTISING MARKET SIZE, BY FORMAT, 2018-2030 (USD MILLION)
TABLE 269. TURKEY IN-GAME ADVERTISING MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
TABLE 270. TURKEY IN-GAME ADVERTISING MARKET SIZE, BY PAYMENT MODEL, 2018-2030 (USD MILLION)
TABLE 271. TURKEY IN-GAME ADVERTISING MARKET SIZE, BY ADVERTISING PLATFORM, 2018-2030 (USD MILLION)
TABLE 272. UNITED ARAB EMIRATES IN-GAME ADVERTISING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
TABLE 273. UNITED ARAB EMIRATES IN-GAME ADVERTISING MARKET SIZE, BY CATEGORY, 2018-2030 (USD MILLION)
TABLE 274. UNITED ARAB EMIRATES IN-GAME ADVERTISING MARKET SIZE, BY FORMAT, 2018-2030 (USD MILLION)
TABLE 275. UNITED ARAB EMIRATES IN-GAME ADVERTISING MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
TABLE 276. UNITED ARAB EMIRATES IN-GAME ADVERTISING MARKET SIZE, BY PAYMENT MODEL, 2018-2030 (USD MILLION)
TABLE 277. UNITED ARAB EMIRATES IN-GAME ADVERTISING MARKET SIZE, BY ADVERTISING PLATFORM, 2018-2030 (USD MILLION)
TABLE 278. UNITED KINGDOM IN-GAME ADVERTISING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
TABLE 279. UNITED KINGDOM IN-GAME ADVERTISING MARKET SIZE, BY CATEGORY, 2018-2030 (USD MILLION)
TABLE 280. UNITED KINGDOM IN-GAME ADVERTISING MARKET SIZE, BY FORMAT, 2018-2030 (USD MILLION)
TABLE 281. UNITED KINGDOM IN-GAME ADVERTISING MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
TABLE 282. UNITED KINGDOM IN-GAME ADVERTISING MARKET SIZE, BY PAYMENT MODEL, 2018-2030 (USD MILLION)
TABLE 283. UNITED KINGDOM IN-GAME ADVERTISING MARKET SIZE, BY ADVERTISING PLATFORM, 2018-2030 (USD MILLION)
TABLE 284. IN-GAME ADVERTISING MARKET SHARE, BY KEY PLAYER, 2023
TABLE 285. IN-GAME ADVERTISING MARKET, FPNV POSITIONING MATRIX, 2023

Companies Mentioned

The leading players in the In-Game Advertising Market, which are profiled in this report, include:
  • AdInMo
  • Adverty
  • Anzu Virtual Reality Ltd.
  • AppsFlyer
  • Bidstack
  • Blizzard Entertainment, Inc.
  • Chartboost, Inc. by Zynga
  • Electronic Arts Inc.
  • Frameplay
  • Gadsme
  • Google LLC by Alphabet Inc.
  • GumGum, Inc.
  • InMobi
  • Ironsource Ltd.
  • MediaSpike
  • Motive Interacttuive Inc.
  • NeoReach
  • Network N
  • Overwolf
  • Playwire LLC
  • Pubfinity
  • Rapidfire Inc.
  • Super League Gaming
  • Venatus
  • WPP PLC

Methodology

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About the In Game Advertising Market

In-game advertising (IGA) is a form of advertising that is integrated into video games. It is used to promote products, services, and brands within the context of the game. IGA can take many forms, such as product placement, virtual billboards, and branded items. It is a growing form of advertising, as it allows brands to reach a large and engaged audience. IGA is a form of digital marketing, and is often used in combination with other digital marketing strategies. It is a cost-effective way to reach a large audience, and can be used to target specific demographics. It also allows for more creative and interactive forms of advertising, such as branded mini-games and interactive product placements. Some companies in the IGA market include IGA Worldwide, Double Fusion, and Adscape Media. Show Less Read more

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