In the baby romper market, the concept of "full body" refers to rompers that cover the entire body of the baby, typically extending from the neck to the ankles or feet. These full-body rompers provide comprehensive coverage and warmth. With long sleeves and pant legs, they offer protection from drafts and ensure the baby stays cozy and comfortable throughout the day or night. Therefore, the Brazil market utilized 8,302.00 thousand units of Baby Romper by full body segment in 2023.
The Brazil market dominated the LAMEA Baby Romper Market by Country in 2023, and would continue to be a dominant market till 2031; thereby, achieving a market value of $1,072.3 million by 2031. The Argentina market is showcasing a CAGR of 7.6% during (2024 - 2031). Additionally, The UAE market would register a CAGR of 6.6% during (2024 - 2031).
One of the enduring trends in the market is the use of whimsical prints and playful patterns. From animal motifs and floral designs to geometric shapes and abstract graphics, rompers offer a canvas for creative expression, adding a touch of charm and personality to babies’ wardrobes. Another innovative feature gaining traction in the market is the inclusion of built-in mittens, designed to provide protection for babies’ hands.
These integrated mittens offer a convenient solution for parents seeking to keep their little one’s hands cozy and snug, eliminating the need for separate accessories that can easily get lost or misplaced. Whether it’s chilly weather or naptime, built-in mittens provide babies extra comfort and security, ensuring their hands stay warm and always protected.
South Africa’s population has been steadily increasing, driven by factors such as improved healthcare, declining mortality rates, and population momentum. As the population grows, so does the number of childbirths, leading to a larger demand for baby products, including rompers. As per the Government of South Africa’s data, in 2020, births were recorded at 1,003,307 in South Africa. Among these, 104,004 (10.4%) were births that occurred in prior years but were registered in 2020, whereas 899,303 (89.6%) births were registered in 2020 (current birth registrations). In 2020, a total of 899,303 children were born. Thus, with the rising childbirths in LAMEA, there will be enhanced demand for rompers in the region.
Based on Type, the market is segmented into Half Body, and Full Body. Based on Price Point, the market is segmented into Mass, and Premium. Based on Sales Channel, the market is segmented into Supermarket/Hypermarket, Specialty Stores, Brand Stores, and Online Channels. Based on Material, the market is segmented into Cotton, Linen, Wool, and Others. Based on countries, the market is segmented into Brazil, Argentina, UAE, Saudi Arabia, South Africa, Nigeria, and Rest of LAMEA.
List of Key Companies Profiled
- PVH Corporation
- The Gap, Inc.
- Carter’s, Inc.
- Under Armour, Inc.
- Mothercare PLC
- Nike, Inc.
- The Children’s Place, Inc.
- H & M Hennes & Mauritz AB
- Inditex S.A. (Zara)
- Benetton Group S.R.L (Edizione S.p.A.)
Market Report Segmentation
By Type (Volume, Thousand Units, USD Billion, 2020-2031)- Half Body
- Full Body
- Mass
- Premium
- Supermarket/Hypermarket
- Specialty Stores
- Brand Stores
- Online Channels
- Cotton
- Linen
- Wool
- Others
- Brazil
- Argentina
- UAE
- Saudi Arabia
- South Africa
- Nigeria
- Rest of LAMEA
Table of Contents
Companies Mentioned
- PVH Corporation
- The Gap, Inc.
- Carter’s, Inc.
- Under Armour, Inc.
- Mothercare PLC
- Nike, Inc.
- The Children’s Place, Inc.
- H & M Hennes & Mauritz AB
- Inditex S.A. (Zara)
- Benetton Group S.R.L (Edizione S.p.A.)
Methodology
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