North America Mobile Gaming Market Outlook, 2029

The North American mobile gaming market stands as a dynamic and thriving ecosystem, representing a fusion of cutting-edge technology, innovative game development, and a vast and diverse consumer base. With a population deeply entrenched in digital culture and technological advancements, North America emerges as a powerhouse in the global gaming landscape, commanding significant influence and driving trends that reverberate across the industry. From the bustling streets of Silicon Valley to the vibrant gaming communities scattered throughout cities and suburbs, North America fosters a rich and fertile environment for mobile gaming innovation and entrepreneurship.

The region boasts a plethora of top-tier game development studios, indie developers, and tech giants, all vying for a slice of the lucrative mobile gaming market. Fueling this ecosystem is a population of avid gamers who embrace mobile gaming as a ubiquitous form of entertainment, seamlessly integrating gaming into their daily lives through smartphones, tablets, and other mobile devices. As the appetite for immersive gaming experiences continues to grow, North America serves as a nexus of creativity, technological prowess, and consumer demand, shaping the trajectory of the global mobile gaming industry with its innovation-driven approach and insatiable appetite for gaming excellence. The customer base of the North American mobile gaming industry is broad, encompassing a range of age groups, demographics, and socioeconomic backgrounds. From casual players looking for fast amusement to die-hard gamers engrossed in intense gaming experiences, a wide spectrum of people find enjoyment in mobile gaming. North America is a hotbed of innovation and creativity in the mobile gaming industry, with many of the world's leading game development studios, tech companies, and indie developers headquartered in the region. From groundbreaking game mechanics to cutting-edge graphics and storytelling, North American developers continue to push the boundaries of what is possible in mobile gaming.

According to the research report 'North America Mobile Gaming Market Outlook, 2029,' the North America Mobile Gaming Market was valued at more than USD 15 Billion in 2023. The widespread adoption and penetration of smartphones and tablets across North America play a significant role in driving the demand for mobile gaming. With a large portion of the population owning mobile devices, gaming has become easily accessible to millions of users, enabling them to play games anytime and anywhere. The North American mobile gaming market offers a diverse range of gaming content, catering to different tastes, preferences, and demographics.

From casual puzzle games to immersive role-playing adventures and competitive multiplayer titles, mobile gaming provides something for everyone, attracting a broad audience of players. The prevalence of freemium and free-to-play business models in the North American mobile gaming market lowers the barrier to entry for players, making games accessible at no cost.

While players can download and play games for free, developers monetize through in-app purchases, advertising, and other monetization strategies, driving revenue while providing players with options for gameplay enhancement. Developers and publishers engage with players through community events, live streams, and esports tournaments, fostering a sense of community and camaraderie among players. These interactions enhance player engagement and loyalty, driving demand for mobile gaming experiences that offer opportunities for socialization and competition.

Market Drivers

Increased Penetration of Smartphones Among Population: The population's growing use of smartphones is one of the key factors driving the expansion of the mobile gaming business in North America. In the last ten years, cellphones have spread throughout the area and become a major part of millions of people's everyday lives. Thanks to technological developments and an abundance of reasonably priced smartphone alternatives, an increasing number of individuals now have powerful gaming devices at their fingertips. Because of its accessibility, gaming has become more inclusive, enabling people from all backgrounds to play a variety of games at any time and from any location. Furthermore, the production of graphically appealing and immersive mobile games that rival classic console and PC games has been made easier by the growth of smartphone technology, which includes high-resolution screens, potent CPUs, and superior graphics capabilities.

Growth in Cloud Adoption: Another significant factor driving the growth of the mobile gaming industry in North America is the increasing usage of cloud computing. The development, distribution, and play of games have all been completely transformed by cloud technology, which provides creators and players with unmatched flexibility, scalability, and accessibility. Cloud gaming systems enable gamers to play high-quality games on a variety of devices, including computers, smartphones, tablets, and smart TVs. This eliminates the need for expensive gaming hardware by allowing users to stream games directly to their devices via the internet. Due to the removal of entry hurdles, the mobile gaming sector now has more opportunities for engagement and revenue generation. Furthermore, cloud-based infrastructure and tools for game production enable creators to produce and distribute games more quickly, decreasing time-to-market and enabling rapid iteration and updates.

Market Challenges

Monetization Pressures: The North American mobile gaming sector faces a lot of challenges due to monetization demands as developers try to strike a balance between generating cash and satisfying users. While there are many ways to monetize mobile games, including in-app sales, advertising, and subscriptions, it's crucial to strike the correct balance between user experience and profitability. When it comes to monetization strategies like pay-to-win, aggressive monetization prompts, or invasive advertisements that are viewed as exploitative or unfair, developers frequently come under fire from players and authorities. The pressure to monetize also increases due to developer rivalry, which is severe as businesses try to optimize income sources in order to recover development expenses and maintain profitability in a competitive market.

Discovery and User Acquisition Costs: In the competitive North American mobile gaming business, developers face formidable obstacles in the form of escalating acquisition prices and difficulty in attracting and retaining customers. These issues include discovery and user acquisition expenses. It is getting harder to guarantee that new games are visible and discoverable amid the millions of applications that are accessible on app stores. As a result, creators must make significant investments in marketing and user acquisition strategies. The problem is made more difficult by high user acquisition costs as developers fight for app store placements and advertising space, which raises acquisition costs and reduces return on investment. Furthermore, the dynamic nature of search and app store algorithms complicates discovery processes, making it challenging for creators to forecast and manage the exposure of their games.

Based on the report, the types are segmented into Action or Adventure, Casino, Sports and Role Playing, Strategy, and Brain. In terms of the report, platforms are bifurcated into iOS and Android.

In North America, action or adventure games contribute the highest market share. Action and adventure games have widespread appeal among gamers of all ages and demographics in North America. These genres offer adrenaline-pumping gameplay, immersive storytelling, and exciting challenges that captivate players and keep them engaged for hours on end. The fast-paced action, intense combat sequences, and epic storylines resonate with North American gamers who seek thrilling and immersive gaming experiences. The action or adventure genre encompasses a wide variety of subgenres, ranging from action-packed shooters and platformers to open-world exploration and role-playing games (RPGs).

This diversity allows developers to cater to different player preferences and interests within the genre, ensuring there is something for everyone. Whether players enjoy high-octane gunfights, epic quests, or gripping narrative-driven adventures, they can find a plethora of options within the action or adventure genre. North America is home to several successful franchises and brands within the action or adventure genre, such as Call of Duty, Grand Theft Auto, Assassin's Creed, and The Legend of Zelda, among others. These established franchises have loyal fan bases and enjoy widespread recognition, driving anticipation and demand for new installments and spin-offs in the market. In North America, the iOS platform is growing.

In North America, iOS devices such as iPhones and iPads have a substantial market share, especially in the US and Canada. Because iOS devices are so popular among consumers, there is a sizable and active user base, which makes it possible for developers to reach a huge audience with their games. Apple provides robust support and resources for developers, including a well-established App Store ecosystem and developer tools such as Xcode and Swift. The App Store offers developers a platform to showcase their games to millions of users and provides various tools and features to help developers optimize their games for iOS devices. This support encourages developers to create high-quality games for the iOS platform, driving growth in the mobile gaming market.

According to the report, the market is bifurcated on the basis of below 24 years, 24-44 years, and above 44 years. Based on the report, the monetization types are segmented into in-app purchases, paid apps, and advertising.

In North America, the 24-44-year-old market is growing. A sizable percentage of people in the 24-44 age bracket own cellphones, indicating that this cohort has embraced smartphone technology. Due to the fact that smartphones are now commonplace tools for productivity, communication, and entertainment, people in this group have incorporated mobile gaming into their everyday lives, which has fueled industry expansion. Traditionally, gaming has been associated with younger demographics, but the 24-44 age group is increasingly showing interest in gaming as a form of entertainment. As this demographic balances work, family, and other responsibilities, mobile gaming offers a convenient and accessible way to unwind and relax during leisure time.

The diverse range of games available on mobile platforms caters to different tastes and preferences within this age group, from casual puzzle games to immersive RPGs and strategy titles. Furthermore, in the North American region, advertising as a monetization type significantly contributes to the market. The region is a major hub for digital advertising, with companies allocating significant budgets to reach consumers through mobile channels. As mobile usage continues to rise, advertisers are increasingly investing in mobile advertising to target and engage users where they spend a significant portion of their time - on their smartphones and tablets.

Mobile gaming presents a lucrative opportunity for advertisers to reach a captive audience of engaged players through in-game advertisements, sponsored content, and rewarded ads. In the North American mobile gaming sector, programmatic advertising technology is becoming more and more popular. It allows marketers to automate the real-time purchasing and selling of ad inventory. Programmatic advertising systems maximize the efficiency and efficacy of advertising campaigns by optimizing ad placement and targeting through the use of algorithms and machine learning. By streamlining the ad delivery process, this automation gives advertisers more control and transparency over their ad placements while also making it simpler for developers to finance their games through advertising.

Based on the report, the major countries covered in the report include the United States, Canada, Mexico, and the rest of North America.

The USA boasts a large population with high smartphone penetration rates, making it one of the largest markets for mobile gaming in the region. The widespread ownership of smartphones provides a vast user base for mobile game developers to target and engage with, driving demand for mobile gaming experiences. The USA is home to a thriving gaming industry, encompassing a diverse ecosystem of developers, publishers, platform owners, and content creators. Major gaming companies such as Electronic Arts (EA), Activision Blizzard, and Zynga are headquartered in the USA, driving innovation and setting trends in the global gaming market.

The presence of these industry leaders, along with a vibrant indie gaming scene, fuels the growth and expansion of the mobile gaming market in the country. The USA has a significant cultural influence on global entertainment and consumer trends, including gaming. American pop culture, media, and entertainment content shape consumer preferences and behaviors, driving demand for gaming experiences that resonate with American audiences. Mobile games that cater to American tastes and preferences, such as sports games, strategy games, and casual puzzle games, are particularly popular in the country.

Major platforms such as Apple's iOS and Google's Android, which dominate the mobile operating system market in the USA, play a significant role in shaping the mobile gaming landscape. The App Store and Google Play Store serve as primary distribution channels for mobile games, providing developers with access to a large audience of American consumers. The popularity of iOS and Android devices in the USA further solidifies the country's position as a leader in the mobile gaming market.

Recent Developments

Considered in this report

• Historic year: 2018
• Base year: 2023
• Estimated year: 2024
• Forecast year: 2029

Aspects covered in this report

• Mobile Gaming market Outlook with its value and forecast along with its segments
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

By Type

• Action or Adventure
• Casino
• Sports and Role Playing
• Strategy and Brain
• Others

By Platform

• iOS
• Android
• Others

By Age group

• Below 24 Years
• 24-44 Years
• Above 44 Years

By Monetization Type

• In-app Purchases
• Paid Apps
• Advertising

The approach of the report:

This report consists of a combined approach of primary and secondary research. Initially, secondary research was used to get an understanding of the market and list the companies that are present in it. The secondary research consists of third-party sources such as press releases, annual reports of companies, and government-generated reports and databases.

After gathering the data from secondary sources, primary research was conducted by conducting telephone interviews with the leading players about how the market is functioning and then conducting trade calls with dealers and distributors of the market. Post this; we have started making primary calls to consumers by equally segmenting them in regional aspects, tier aspects, age group, and gender. Once we have primary data with us, we can start verifying the details obtained from secondary sources.

Intended audience

This report can be useful to industry consultants, manufacturers, suppliers, associations, and organizations related to the Mobile Gaming industry, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing and presentations, it will also increase competitive knowledge about the industry.


This product will be delivered within 2 business days.