Social Casino Market Report 2026

The social casino market size has grown strongly in recent years. It will grow from $9.24 billion in 2025 to $10.08 billion in 2026 at a compound annual growth rate (CAGR) of 9.1%. The growth in the historic period can be attributed to growth in smartphone penetration, expansion of mobile internet access, rising popularity of casual gaming, increasing social media integration in gaming platforms, wider acceptance of free-to-play gaming models.

The social casino market size is expected to see strong growth in the next few years. It will grow to $14.42 billion in 2030 at a compound annual growth rate (CAGR) of 9.4%. The growth in the forecast period can be attributed to increasing adoption of ai-driven player analytics, rising demand for immersive gaming experiences, expansion of cross-platform social casino games, growing use of blockchain-based virtual assets, increasing focus on responsible gaming frameworks. Major trends in the forecast period include increasing monetization through virtual currencies, rising integration of social and multiplayer gaming features, growing use of personalized game mechanics, expansion of mobile-first casino platforms, enhanced focus on user engagement and retention.

The growing use of the internet is expected to drive the expansion of the social casino market in the coming years. Internet usage refers to the number of individuals accessing and utilizing online platforms for communication, entertainment, information, and digital services. The rise in internet usage is fueled by the continuous expansion of global digital connectivity, as infrastructure improves and more people gain access to online networks. Social casino gaming leverages this trend by providing interactive, online entertainment that can be accessed via smartphones, tablets, and computers without requiring visits to physical casinos. For example, in November 2024, according to the International Telecommunication Union (ITU), a Switzerland-based specialized agency of the United Nations, 5.5 billion people were online in 2024, representing 68% of the world’s population compared with 65% one year earlier. Therefore, the increasing use of the internet is contributing to the growth of the social casino market.

Key players and leading companies in the social casino market are focusing on the development of digital gaming platforms, such as online social casino platforms, to enhance user engagement, monetization, and overall profitability. Online social casino platforms are web-based gaming environments that offer casino-style games using virtual currencies, loyalty rewards, and promotional features, enabling capabilities such as cross-device accessibility, continuous user interaction, and frequent promotional engagement. For instance, in October 2023, Blazesoft, a Canada-based software company, launched ZulaCasino.com. The platform offers a broad selection of casino-style games, attractive bonuses and promotions, and opportunities to win significant rewards. ZulaCasino collaborates with top gaming providers to deliver a wide variety of games to its players, including more than 150 slots, table, and fish games. The platform does not require downloads to play and provides daily promotions and events to keep users engaged.

In October 2023, Light & Wonder, a US-based gambling company, acquired SciPlay for an undisclosed amount. This acquisition is intended to strengthen its portfolio in the interactive gaming sector and broaden its presence in the digital gaming market. By integrating SciPlay's expertise in mobile gaming and social casino games, Light & Wonder aims to enhance its offerings. SciPlay is a US-based company specializing in computer games.

Major companies operating in the social casino market are Playtika Holding Corp., Huuuge Games, Murka Games Limited, High 5 Games, KamaGames Ltd., Ruby Seven Studios Inc., Tangelo Games, PLAYSTUDIOS Inc., Aristocrat Leisure Limited, Pocket Gems, Playrix, SciPlay Corporation, Zitro Games, Everi Holdings Inc., Greentube Internet Entertainment, Jackpotjoy Group, Boyd Interactive, Stillfront Group, Cybernaut Games, Plarium.

North America was the largest region in the social casino market in 2025. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the social casino market report are Asia-Pacific, South East Asia, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the social casino market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Taiwan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The social casino market consists of revenues earned by entities by social networking games, board games, poker, lotteries, poker, blackjack, spinners, and roulette. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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