Online Social Casino Market Report 2026

The online social casino market size has grown strongly in recent years. It will grow from $9.27 billion in 2025 to $10.11 billion in 2026 at a compound annual growth rate (CAGR) of 9.1%. The growth in the historic period can be attributed to growth of social media platforms, expansion of casual gaming audiences, rising smartphone gaming adoption, increasing acceptance of in-app purchases, growth of freemium gaming models.

The online social casino market size is expected to see strong growth in the next few years. It will grow to $14.23 billion in 2030 at a compound annual growth rate (CAGR) of 8.9%. The growth in the forecast period can be attributed to expansion of immersive social gaming experiences, rising integration of AI-driven personalization, growing monetization through virtual economies, increasing cross-platform social engagement, rising investments in interactive entertainment ecosystems. Major trends in the forecast period include increasing popularity of free-to-play casino models, rising integration of social networking features, growing use of virtual currency and loyalty rewards, expansion of cross-platform gaming experiences, enhanced focus on player engagement analytics.

The rising adoption of online and mobile gaming is anticipated to drive the growth of the casino gaming market. Online and mobile gaming involves playing video games over the internet on mobile devices, which allows players to access, compete, and interact with others globally across a variety of genres and platforms, often featuring real-time capabilities and social connectivity. This surge in adoption is driven by widespread internet access, the proliferation of mobile devices, and the increasing demand for interactive and accessible entertainment experiences. Casino gaming is integrated into online and mobile gaming by offering virtual versions of traditional casino games such as slots, poker, and roulette, accessible through internet-connected devices, thus providing casino-style entertainment anytime and anywhere. For example, in May 2023, Uswitch Limited, a UK-based provider of online comparison and switching services, reported that the number of online gamers worldwide reached 3.2 billion in 2022 and is projected to grow to 5.7 billion by 2032. Consequently, the rise in online and mobile gaming is fueling the growth of the casino gaming market.

Leading companies in the online casino game sector are focusing on developing innovative products, such as online social casino platforms, to enhance user engagement, deliver immersive gaming experiences, and utilize social interaction features to boost player retention and market growth. Online social casino platforms are digital environments where users can play casino-style games, such as slots, poker, and roulette, through social networking sites or dedicated applications without real money betting. For instance, in June 2024, Bally's Corporation, a US-based gambling company, collaborated with Ruby Seven Studios Inc., an Indian software company, to launch Bally Play, a free-to-play online social casino game. This platform emphasizes social connectivity with features such as leaderboards, in-game chat, and friend challenges, creating an engaging gaming community. It also includes customizable avatars and virtual currency to enrich the player experience and integrates special events and tournaments for players to compete for rewards and access exclusive promotions.

In April 2024, Softswiss, a Poland-based gambling software development company, acquired Ously Games for an undisclosed sum. This acquisition aims to enhance the capabilities and offerings of both companies in the online social casino sector, leveraging their combined expertise to develop innovative and engaging gaming solutions. Ously Games, based in Germany, specializes in creating social casino games.

Major companies operating in the online social casino market are Tencent Holdings Ltd, Caesars Entertainment Corporation, Flutter Entertainment plc, International Game Technology, Aristocrat Leisure, Zynga Inc., Playtika Holdings Corp., Scientific Games Corporation, 888 Holdings PLC, Everi Holdings Inc., DoubleU Games Co. Ltd., PlayAGS Inc., Playstudios Inc., Big Fish Games Inc., TCS John Huxley Ltd., Ruby Seven Studios, KamaGames Ltd., Creatiosoft Solutions Pvt. Ltd., AMATIC Industries GmbH, Tap Slots.

North America was the largest region in the online social casino market in 2025. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the online social casino market report are Asia-Pacific, South East Asia, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the online social casino market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Taiwan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The online social casino market includes revenues earned by entities by providing online gaming services, in-app purchases for virtual items, premium memberships with exclusive benefits, customer support, tournaments and competitions, related web platforms, customizable avatars and promotional bundles. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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