Bridal Stores in the US - Market Research Report (2014-2029)

Frayed ends: As the economy recovers from the pandemic and previously postponed weddings take place, industry demand is expected to increase

This report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecasts, growth rates and an analysis of the industry key players and their market shares.

The Bridal Stores industry has been declining over the five years to 2023, as a falling marriage rate has clashed with a strong macroeconomic climate. Although fewer couples tied the knot during the five-year period, growth in per capita disposable income and consumer spending encouraged more brides and grooms to splurge on high-value wedding goods. According to The Knot's annual wedding survey, the average amount spent on wedding gowns expanded from $1,211 in 2013 to $1,600 in 2020. Despite the greater spending, marriage trends weighed heavier on the industry. Over the five years to 2023, industry revenue has been declining at a CAGR of 1.7% and is expected to reach $26.0 billion, including an increase of 0.4% in 2023.

Stores in this industry primarily retail bridal wear, including wedding gowns, veils and other accessories such as shoes, gloves and jewelry. Stores also typically provide alterations, such as hemming, taking in or letting out seams, and lengthening or shortening sleeves.