In 2022, though there was a double-digit growth in current value sales of sanitary protection, volume growth was minimal. The war in nearby Ukraine had a significant impact, with the resultant energy crisis leading to soaring inflation and dampening volume sales. The led to a degree of trading down.
The analyst's Sanitary Protection in Estonia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2018-2022, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2027 illustrate how the market is set to change.
Product coverage: Pantyliners, Sanitary Protection Including Intimate Wipes, Tampons, Towels.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
The analyst's Sanitary Protection in Estonia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2018-2022, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2027 illustrate how the market is set to change.
Product coverage: Pantyliners, Sanitary Protection Including Intimate Wipes, Tampons, Towels.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Sanitary Protection market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Table of Contents
SANITARY PROTECTION IN ESTONIAKEY DATA FINDINGS
2022 DEVELOPMENTS
- Minimal volume growth, as inflation bites
- Leading global brands lose value share as some consumers forced to trade down
- Thinner towels with wings best performer
- Minimal volume growth over forecast period
- Menstrual cups and period underwear benefit from increasing concerns about environment
- Private label gains, with Lidl being a game changer
- Table 1 Retail Sales of Sanitary Protection by Category: Value 2017-2022
- Table 2 Retail Sales of Sanitary Protection by Category: % Value Growth 2017-2022
- Table 3 NBO Company Shares of Retail Sanitary Protection: % Value 2018-2022
- Table 4 LBN Brand Shares of Retail Sanitary Protection: % Value 2019-2022
- Table 5 Forecast Retail Sales of Sanitary Protection by Category: Value 2022-2027
- Table 6 Forecast Retail Sales of Sanitary Protection by Category: % Value Growth 2022-2027
EXECUTIVE SUMMARY
- Tissue and hygiene in 2022: The big picture
- 2022 key trends
- Competitive landscape
- Retailing developments
- What next for tissue and hygiene?
- Table 7 Birth Rates 2017-2022
- Table 8 Infant Population 2017-2022
- Table 9 Female Population by Age 2017-2022
- Table 10 Total Population by Age 2017-2022
- Table 11 Households 2017-2022
- Table 12 Forecast Infant Population 2022-2027
- Table 13 Forecast Female Population by Age 2022-2027
- Table 14 Forecast Total Population by Age 2022-2027
- Table 15 Forecast Households 2022-2027
- Table 16 Retail Sales of Tissue and Hygiene by Category: Value 2017-2022
- Table 17 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2017-2022
- Table 18 NBO Company Shares of Retail Tissue and Hygiene: % Value 2018-2022
- Table 19 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2019-2022
- Table 20 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2017-2022
- Table 21 Distribution of Retail Tissue and Hygiene by Format: % Value 2017-2022
- Table 22 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2022
- Table 23 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2022-2027
- Table 24 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2022-2027
SOURCES
- Summary 1 Research Sources
