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Bath and Shower in South Korea

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    Report

  • 23 Pages
  • April 2024
  • Region: South Korea
  • Euromonitor International
  • ID: 1292659
Bath and shower maintained solid current value growth in South Korea in 2023, although the rate of increase slowed compared with the peak seen over 2020-2022. Clean beauty, which emphasises gentle and natural ingredients, is highly favoured by consumers in the bath and shower category.

The Bath and Shower in South Korea report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2019-2023, allowing you to identify the sectors driving growth. Forecasts to 2028 illustrate how the market is set to change.

Product coverage: Bar Soap, Bath Additives, Body Powder, Body Wash/Shower Gel, Hand Sanitisers, Intimate Hygiene, Liquid Soap.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Bath and Shower market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2023 DEVELOPMENTS
  • Bath and shower records healthy growth in 2023
  • Wellness trend finds its way into bath and shower
  • Product innovation disrupts the category and drives healthy growth
PROSPECTS AND OPPORTUNITIES
  • Liquid soap expected to chart its own course
  • Competitive landscape facing dynamic changes in the future
  • Olive Young set to become a more important retailer in bath and shower in terms of innovation
CATEGORY DATA
  • Table 1 Sales of Bath and Shower by Category: Value 2018-2023
  • Table 2 Sales of Bath and Shower by Category: % Value Growth 2018-2023
  • Table 3 Sales of Bath and Shower by Premium vs Mass: % Value 2018-2023
  • Table 4 NBO Company Shares of Bath and Shower: % Value 2019-2023
  • Table 5 LBN Brand Shares of Bath and Shower: % Value 2020-2023
  • Table 6 LBN Brand Shares of Premium Bath and Shower: % Value 2020-2023
  • Table 7 Forecast Sales of Bath and Shower by Category: Value 2023-2028
  • Table 8 Forecast Sales of Bath and Shower by Category: % Value Growth 2023-2028
  • Table 9 Forecast Sales of Bath and Shower by Premium vs Mass: % Value 2023-2028
BEAUTY AND PERSONAL CARE IN SOUTH KOREA
EXECUTIVE SUMMARY
  • Beauty and personal care in 2023: The big picture
  • 2023 key trends
  • Competitive landscape
  • Retailing developments
  • What next for beauty and personal care?
MARKET DATA
  • Table 10 Sales of Beauty and Personal Care by Category: Value 2018-2023
  • Table 11 Sales of Beauty and Personal Care by Category: % Value Growth 2018-2023
  • Table 12 GBO Company Shares of Beauty and Personal Care: % Value 2019-2023
  • Table 13 NBO Company Shares of Beauty and Personal Care: % Value 2019-2023
  • Table 14 LBN Brand Shares of Beauty and Personal Care: % Value 2020-2023
  • Table 15 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2018-2023
  • Table 16 Distribution of Beauty and Personal Care by Format: % Value 2018-2023
  • Table 17 Distribution of Beauty and Personal Care by Format and Category: % Value 2023
  • Table 18 Forecast Sales of Beauty and Personal Care by Category: Value 2023-2028
  • Table 19 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2023-2028
DISCLAIMER
SOURCES
  • Summary 1 Research Sources