Dog Food in New Zealand

In 2024, dog food sales in New Zealand saw single-digit current value growth, primarily driven by the premium dry dog food segment. This trend reflects pet owners’ increasing tendency to treat their pets as important family members. Post-pandemic, local consumers have become more knowledgeable about pet health and are more willing to trade up. However, the demand for dog treats has declined as New Zealanders spend less time at home and prioritise necessities such as dry dog food.

The Dog Food in New Zealand report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2019-2023, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2028 illustrate how the market is set to change.

Product coverage: Dog Treats and Mixers, Dry Dog Food, Wet Dog Food.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Dog Food market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.