Breakfast Cereals in Italy

Breakfast cereals is achieving small positive volume gains in Italy in 2024, whilst value is better supported by high unit prices. As seen across categories, high prices caused by inflation are causing suppressed volume sales. In breakfast cereals, we note that the event of the COVID-19 pandemic changed the eating habits of many consumers, who rediscovered the pleasure of eating leisurely breakfasts at home and being able to spend more time with their families during the lockdowns.

The publisher's Breakfast Cereals in Italy report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2019-2023, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are shaping the market in 2024 directly informs our forecasts to 2028, clearly indicating how the market is expected to change.

Product coverage: Hot Cereals, RTE Cereals.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Breakfast Cereals market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.