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Drinking Milk Products in Taiwan

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    Report

  • 21 Pages
  • August 2024
  • Region: Taiwan
  • Euromonitor International
  • ID: 1607362
With the pandemic over consumers have been returning to convenience stores to buy fresh milk with there being no need for bulk purchases at supermarkets or hypermarkets anymore. Consumers have been shifting back to their pre-pandemic preference for smaller pack sizes that help avoid waste, which has led to sales of fresh milk stagnating in retail volume terms in 2024.

The Drinking Milk Products in Taiwan report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2019-2023, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are shaping the market directly informs our forecasts to 2028, clearly indicating how the market is expected to change.

Product coverage: Flavoured Milk Drinks, Milk, Powder Milk.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Drinking Milk Products market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2024 DEVELOPMENTS
  • Sales of fresh milk stagnate
  • Foodservice demand remains high despite decline in sales
  • Functional claims boosting sales of powder milk
PROSPECTS AND OPPORTUNITIES
  • New tariff-free milk from New Zealand expected to disrupt the market in 2025
  • Drinking milk products expected to become more polarised
  • Focus on protein expected to play an important role in the development of drinking milk products
CATEGORY DATA
  • Table 1 Sales of Drinking Milk Products by Category: Volume 2019-2024
  • Table 2 Sales of Drinking Milk Products by Category: Value 2019-2024
  • Table 3 Sales of Drinking Milk Products by Category: % Volume Growth 2019-2024
  • Table 4 Sales of Drinking Milk Products by Category: % Value Growth 2019-2024
  • Table 5 NBO Company Shares of Drinking Milk Products: % Value 2020-2024
  • Table 6 LBN Brand Shares of Drinking Milk Products: % Value 2021-2024
  • Table 7 Distribution of Drinking Milk Products by Format: % Value 2019-2024
  • Table 8 Forecast Sales of Drinking Milk Products by Category: Volume 2024-2029
  • Table 9 Forecast Sales of Drinking Milk Products by Category: Value 2024-2029
  • Table 10 Forecast Sales of Drinking Milk Products by Category: % Volume Growth 2024-2029
  • Table 11 Forecast Sales of Drinking Milk Products by Category: % Value Growth 2024-2029
DAIRY PRODUCTS AND ALTERNATIVES IN TAIWAN
EXECUTIVE SUMMARY
  • Dairy products and alternatives in 2024: The big picture
  • Key trends in 2024
  • Competitive Landscape
  • Channel developments
  • What next for dairy products and alternatives?
MARKET DATA
  • Table 12 Sales of Dairy Products and Alternatives by Category: Value 2019-2024
  • Table 13 Sales of Dairy Products and Alternatives by Category: % Value Growth 2019-2024
  • Table 14 NBO Company Shares of Dairy Products and Alternatives: % Value 2020-2024
  • Table 15 LBN Brand Shares of Dairy Products and Alternatives: % Value 2021-2024
  • Table 16 Penetration of Private Label by Category: % Value 2019-2024
  • Table 17 Distribution of Dairy Products and Alternatives by Format: % Value 2019-2024
  • Table 18 Forecast Sales of Dairy Products and Alternatives by Category: Value 2024-2029
  • Table 19 Forecast Sales of Dairy Products and Alternatives by Category: % Value Growth 2024-2029
DISCLAIMER
SOURCES
  • Summary 1 Research Sources