Gum in Singapore

Sales of gum have been in decline for years in Singapore, due to low demand and high barriers to trade posed by the Regulation of Imports and Exports (Chewing Gum) Regulations. Previously only Wrigley's Orbit chewing gum was licensed for importing and sale in Singapore, pushed by Wrigley Company (wholly owned by Mars Inc) as part of the US-Singapore Free Trade Agreement in 2003, with Wrigley arguing that its products contain calcium lactate, a functional ingredient in supporting enamel health.

The Gum in Singapore report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2017-2021, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are shaping the market in < - Year - > directly informs our forecasts to 2026, clearly indicating how the market is expected to change.

Product coverage: Bubble Gum, Chewing Gum.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Gum market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.