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Home Improvement in Romania

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    Report

  • 22 Pages
  • June 2024
  • Region: Romania
  • Euromonitor International
  • ID: 2145433
Despite high inflation and rising production costs, the prices of power tools and hand tools were seen to have stabilised and in some cases even declined in 2023. This was due to popular chained retailers such as Leroy Merlin optimising their supply chains and re-negotiating better deals with their suppliers.

The Home Improvement in Romania report offers a comprehensive guide to the size and shape of market demand at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the categories driving growth. It also identifies the leading companies and their brands, and offers strategic analysis of key factors influencing demand - from new product developments, consumer lifestyles, route to market and pricing issues. Forecasts to 2028 illustrate how market demand is expected to evolve in the medium-term

Product coverage: Bathroom and Sanitaryware, Floor Covering, Hand Tools, Hardware, Home Paint, Kitchen Sinks, Other Home Improvement, Power Tools, Wall Covering.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Home Improvement market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2023 DEVELOPMENTS
  • Cordless power tools thriving as prices stabilise
  • Rural households help to sustain demand for bathroom and sanitaryware against a backdrop of economic uncertainty
  • Premiumisation and innovation influence demand for floor tiles in Romania
PROSPECTS AND OPPORTUNITIES
  • Home paint set to see growing demand for high quality products
  • Click and collect services set to be expanded over the forecast period as consumers become increasingly sophisticated shoppers
  • Low prices could be key to attracting price-sensitive shoppers
CATEGORY DATA
  • Table 1 Sales of Home Improvement by Category: Value 2018-2023
  • Table 2 Sales of Home Improvement by Category: % Value Growth 2018-2023
  • Table 3 NBO Company Shares of Home Improvement: % Value 2019-2023
  • Table 4 LBN Brand Shares of Home Improvement: % Value 2020-2023
  • Table 5 Distribution of Home Improvement by Format: % Value 2018-2023
  • Table 6 Forecast Sales of Home Improvement by Category: Value 2023-2028
  • Table 7 Forecast Sales of Home Improvement by Category: % Value Growth 2023-2028
HOME AND GARDEN IN ROMANIA
EXECUTIVE SUMMARY
  • Home and garden in 2023: The big picture
  • 2023 key trends
  • Competitive landscape
  • Retailing developments
  • What next for home and garden?
MARKET DATA
  • Table 8 Sales of Home and Garden by Category: Value 2018-2023
  • Table 9 Sales of Home and Garden by Category: % Value Growth 2018-2023
  • Table 10 NBO Company Shares of Home and Garden: % Value 2019-2023
  • Table 11 LBN Brand Shares of Home and Garden: % Value 2020-2023
  • Table 12 Penetration of Private Label in Home and Garden by Category: % Value 2018-2023
  • Table 13 Distribution of Home and Garden by Format: % Value 2018-2023
  • Table 14 Distribution of Home and Garden by Format and Category: % Value 2023
  • Table 15 Forecast Sales of Home and Garden by Category: Value 2023-2028
  • Table 16 Forecast Sales of Home and Garden by Category: % Value Growth 2023-2028
DISCLAIMER
SOURCES
  • Summary 1 Research Sources