+353-1-416-8900REST OF WORLD
+44-20-3973-8888REST OF WORLD
1-917-300-0470EAST COAST U.S
1-800-526-8630U.S. (TOLL FREE)

Wipes in Hong Kong, China

  • PDF Icon

    Report

  • 24 Pages
  • March 2025
  • Region: China, Hong Kong
  • Euromonitor International
  • ID: 222096
Sales of wipes in Hong Kong continued to rise in 2024. General purpose wipes, included under the largest value category of personal wipes, emerged as the most dynamic performer during the year. This growth can largely be attributed to the sustained hygiene practices adopted by local consumers, alongside a rise in outbound travel among residents.

The Wipes in Hong Kong, China report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Home Care Wipes and Floor Cleaning Systems, Personal Wipes.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Wipes market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2024 DEVELOPMENTS
  • Positioning of pure water wipes as category growth driver
  • Intensified competition for leaders from smaller players
  • Supermarkets strengthens dominance as distribution channel for wipes
PROSPECTS AND OPPORTUNITIES
  • Ageing population could emerge as forecast period growth driver
  • Convenience stores to gain share from retail e-commerce over forecast period
  • Rise of shrinking packaging sizes
CATEGORY DATA
  • Table 1 Retail Sales of Wipes by Category: Value 2019-2024
  • Table 2 Retail Sales of Wipes by Category: % Value Growth 2019-2024
  • Table 3 NBO Company Shares of Retail Wipes: % Value 2020-2024
  • Table 4 LBN Brand Shares of Retail Wipes: % Value 2021-2024
  • Table 5 Forecast Retail Sales of Wipes by Category: Value 2024-2029
  • Table 6 Forecast Retail Sales of Wipes by Category: % Value Growth 2024-2029
TISSUE AND HYGIENE IN HONG KONG, CHINA
EXECUTIVE SUMMARY
  • Tissue and hygiene in 2024: The big picture
  • Key trends
  • Competitive landscape
  • Retail developments
  • What next for tissue and hygiene?
MARKET INDICATORS
  • Table 7 Birth Rates 2019-2024
  • Table 8 Infant Population 2019-2024
  • Table 9 Female Population by Age 2019-2024
  • Table 10 Total Population by Age 2019-2024
  • Table 11 Households 2019-2024
  • Table 12 Forecast Infant Population 2024-2029
  • Table 13 Forecast Female Population by Age 2024-2029
  • Table 14 Forecast Total Population by Age 2024-2029
  • Table 15 Forecast Households 2024-2029
MARKET DATA
  • Table 16 Retail Sales of Tissue and Hygiene by Category: Value 2019-2024
  • Table 17 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2019-2024
  • Table 18 NBO Company Shares of Retail Tissue and Hygiene: % Value 2020-2024
  • Table 19 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2021-2024
  • Table 20 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2019-2024
  • Table 21 Distribution of Retail Tissue and Hygiene by Format: % Value 2019-2024
  • Table 22 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2024
  • Table 23 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2024-2029
  • Table 24 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2024-2029
DISCLAIMER
SOURCES
  • Summary 1 Research Sources

Companies Mentioned (Partial List)

A selection of companies mentioned in this report includes, but is not limited to:

Aall & Zyleman Manufacturing Ltd
Luck Tissue Mfy Ltd
Vinda Paper Ltd
Getz Bros & Co (hk)