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Home Improvement in South Africa

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    Report

  • 18 Pages
  • May 2024
  • Region: South Africa
  • Euromonitor International
  • ID: 2224717
In 2023, value sales growth of home improvement in South Africa remained fairly flat, but some local consumers continued to be invest in their kitchens and bathrooms. Bathroom and kitchen renovations are some of the most popular as these are most likely to increase the value of one’s home. These home improvement projects have also given rise to demand for specialist requests for kitchen and bathroom renovations for these areas of the home.

The Home Improvement in South Africa report offers a comprehensive guide to the size and shape of market demand at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the categories driving growth. It also identifies the leading companies and their brands, and offers strategic analysis of key factors influencing demand - from new product developments, consumer lifestyles, route to market and pricing issues. Forecasts to 2028 illustrate how market demand is expected to evolve in the medium-term

Product coverage: Bathroom and Sanitaryware, Floor Covering, Hand Tools, Hardware, Home Paint, Kitchen Sinks, Other Home Improvement, Power Tools, Wall Covering.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Home Improvement market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2023 DEVELOPMENTS
  • Home renovation focus remains on kitchens and bathrooms
  • Private label helps drive sales of home paint amid DIY slowdown
  • Demand shifts towards accessible and stylish options such as vinyl and ceramic tiles
PROSPECTS AND OPPORTUNITIES
  • Demand for cordless power tools to rise, amid growing home improvement trend
  • Decorative paint sales to benefit from income-generating home spaces
CATEGORY DATA
  • Table 1 Sales of Home Improvement by Category: Value 2018-2023
  • Table 2 Sales of Home Improvement by Category: % Value Growth 2018-2023
  • Table 3 NBO Company Shares of Home Improvement: % Value 2019-2023
  • Table 4 LBN Brand Shares of Home Improvement: % Value 2020-2023
  • Table 5 Distribution of Home Improvement by Format: % Value 2018-2023
  • Table 6 Forecast Sales of Home Improvement by Category: Value 2023-2028
  • Table 7 Forecast Sales of Home Improvement by Category: % Value Growth 2023-2028
HOME AND GARDEN IN SOUTH AFRICA
EXECUTIVE SUMMARY
  • Home and garden in 2023: The big picture
  • 2023 key trends
  • Competitive landscape
  • Retailing developments
  • What next for home and garden?
MARKET DATA
  • Table 8 Sales of Home and Garden by Category: Value 2018-2023
  • Table 9 Sales of Home and Garden by Category: % Value Growth 2018-2023
  • Table 10 NBO Company Shares of Home and Garden: % Value 2019-2023
  • Table 11 LBN Brand Shares of Home and Garden: % Value 2020-2023
  • Table 12 Penetration of Private Label in Home and Garden by Category: % Value 2018-2023
  • Table 13 Distribution of Home and Garden by Format: % Value 2018-2023
  • Table 14 Distribution of Home and Garden by Format and Category: % Value 2023
  • Table 15 Forecast Sales of Home and Garden by Category: Value 2023-2028
  • Table 16 Forecast Sales of Home and Garden by Category: % Value Growth 2023-2028
DISCLAIMER
SOURCES
  • Summary 1 Research Sources