Tissue and Hygiene in Japan

Retail and away-from-home (AFH) tissue and hygiene in Japan both maintained solid growth in current value terms in 2024. Value growth was driven to a large extent by inflationary price increases, and an emphasis on high value-added products, which led to rises in unit prices within the market. A notable example of a value-added product with a higher price is Karada Omoino Toilet Roll, launched by Oji Nepia in July 2024. This toilet roll features four layers, boasting an absorption capacity 1.

The Tissue and Hygiene in Japan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Away-from-Home Tissue and Hygiene, Retail Tissue and Hygiene, Rx/Reimbursement adult incontinence, Total Tissue and Hygiene.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Tissue and Hygiene market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.