Water Parks in the US - Industry Market Research Report

From trickle to swell: the tide turns for water park revenue

Plunging revenue and profit during COVID-19 in 2020 was met by an equally dramatic turnaround in 2021. The revenue and profit declines of 2020 resulted from unemployment spikes, falloffs in discretionary leisure and tourist activities, stiff safety protocols and associated costs. However, post-COVID-19, the Water Parks industry returned to an upward growth trend. The employment rate climbed and while a large customer segment (adolescents between 10 and 19) declined slightly, parks could draw customers back. Despite the unprecedented losses experienced in 2020, industry-wide revenue has grown at an estimated CAGR of 6.7% to total $3.5 billion over the five years to 2023, including a 3.0% rally in 2023 alone.

This industry includes amusement parks that feature waterplay areas, such as waterslides, splash pads, spraygrounds (water playgrounds), lazy rivers or other recreational bathing, swimming and barefooting environments. These parks may be indoors, outdoors or a combination of both.

This report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecasts, growth rates and an analysis of the industry key players and their market shares.